Licensing Manager

2 weeks ago

London, Greater London, United Kingdom Hearst Communications, Inc. Full time

We're the UK's leading premium publisher, and the people behind iconic media brands such as Cosmopolitan, Elle, Harper's Bazaar, Country Living and House Beautiful.

We'll always try to develop and improve, we trust each other to do our best, and we have fun as we build on our heritage to make history.


This role will play a key part in growing mutual revenue and profit growth for Hearst and its most important Licensees by optimising every element of the partnership for the best commercial outcome.

This will involve collaborating on new licensed product development, brand and category expansion, creating and executing sales and marketing opportunities and ensuring the contractual commitments are fulfilled by each party.

You will be expected to provide exceptional stakeholder management, create and maintain a robust growth strategy, manage negotiations, demonstrate excellent problem solving abilities and proactively develop new business opportunities.


Create a robust revenue & profit growth strategy for each licensee through the contract period under the direction of the DoL.

Deliver new product ranges, range refreshes, packaging designs and sales collateral across existing product categories with all operational key stakeholders.

Manage internal approval process behind product, packaging, sales collateral proposed by the licensee adhering to Hearst brand style guidelines ensuring the highest quality at all times.

Create sales and marketing campaigns around product launches and seasonal peaks. Work in collaboration with the editorial and creative teams on content, photography shoots, and sales collateral.
Maximise discoverability of our brands within Licensee marketing campaigns through non Hearst channels. Ensure our brands are easily discoverable through online searches and on the Licensee websites and social channels.

Make regular instore visits and report back on quality of instore execution and staff knowledge of our brands with ideas to improve display.

Expand each partnership into new product categories across more Hearst brands and where relevant collaborate with the Hearst Commercial Team on advertising commitments.

Manage the sales and revenue forecast under the direction of the DoL.

Create annual satisfaction surveys that measure the satisfaction of both the licensee and Hearst and share findings and opportunities to improve on every level.

Ensure Hearst brands are competitively priced within legal limitations.
Create opportunities to develop the commercial beyond licensing.

Proven success in partnership management of major blue-chip brands (home retail would be advantageous).
Ability to build growth strategies with strong articulation and insightful, creative presentation skills.
Ability to multitask and manage multiple deadlines and projects.
Advanced Excel & Power point skills.
At Hearst UK, you can choose from a huge range of perks and benefits that can help you learn well, work well and live well including:
~25 days' holiday (with the option to buy up to 5 additional holiday days)
~ Hybrid working – Three days per week in the office
~ Discounted gym membership
~ Healthcare cash plan
~ Life assurance and pension scheme
~

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