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Rider Content Associate

4 months ago


London, Greater London, United Kingdom DELIVEROO Full time

When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour.

It began with our founder Will, arriving in London over 5 years ago and finding it almost impossible to order great food, despite the wealth of incredible restaurants in the city.

Fast forward 5 years and we operate in 12 countries with over 50,000 riders who deliver orders from 50,000 restaurants in over 200 cities worldwide.

We want to be the definitive food company - the app you go to any time you have a hunger pang.

We are transforming the way people think about food. The global food market is valued at £7.7 trillion but only 1% of it is currently online.

Contrast that with the digital disruption of countless other industries - from banking and travel to retail and communications - it's clear that our journey in the food sector has only just begun.

You'll help to keep our network of 75,000 riders informed and engaged through digital content.

Reporting into the Rider Comms & Partnerships Manager, you will play a key role in supporting the UK and Ireland rider communication channels, content strategy and using Deliveroo brand playbook/guidelines to inform content creation.

You'll turn the rider content calendar into reality, and ensure that we're prioritising messages correctly and that we're sending at the right time and through the right channel for the message.

In some cases you'll be drafting this from scratch, using the right tone of voice and messaging - other times you'll be working closely with other teams to contribute ideas, approaches and to ensure quality.

You'll be using your content creation skills to the test to make graphics, videos, reels, brochures and pitch decks to support rider engagement.

Using CRM channels you will be sending rider comms (website, email, social) - ensuring messages are segmented appropriately
Using social media analytics to create an informed content strategy
Support managing the rider website, ensuring information is up-to-date and accurate
Willing to travel for rider events and meetings across the United Kingdom and Ireland
Understanding and some experience of a CRM platform (ideally Braze) and CMS (ideally Prismic)
Excellent command of written and spoken English, as well as style and tone of voice
Exceptional attention to detail and a keen eye for proofreading and editing
Understanding and experience of email marketing (including segmentation and A/B testing)
Intermediate knowledge of social media marketing
Intermediate skills in content creation and graphic design
Adobe creative suite Figma bonus but not required
How do data and technology help restaurants to grow as consumer habits change? Benefits and Diversity

We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.

We believe this helps build a culture where everyone is committed and able to share in the company's success.

All you need is a passion for (most) food and a desire to be part of one of the fastest growing start-up's around.

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CRM platform (ideally Braze) and CMS (ideally Prismic)
Email marketing (including segmentation and A/B testing)
Social media marketing
Content creation and graphic design
Adobe creative suite