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Senior Product Marketing Specialist
3 months ago
We are International Schools Partnership (ISP), a leading global educational private group (aged K-12) counting with more than 10,000 students in 82 schools across 23 countries.
We're looking for a passionate and experiences product marketing specialist to join our Central Brand and Marketing team.Reporting to the Head of Product Marketing, the Product Marketing Specialist plays a crucial role in driving the success of ISP products across all levels of the organization and growing our products in the marketplace through strategic positioning, effective messaging, and targeted marketing efforts.
As a Product Marketing Specialist , you will be responsible for crafting compelling product narratives, driving demand generation, and spearheading successful product launches.
We are looking for someone who has experience on brand and communications, who is ready to influence a growing organization with its passion, experience, and attitude.
Kind, open-minded, bold, creative, determined, hands on.An individual that can inspire groups, someone that feels comfortable presenting to senior stakeholders on Mondays, writing a piece of content on Wednesdays and coaching colleagues on Fridays.
Native English is required as this role will need heavy copywriting skills. Fluent in Spanish is a plus.Product Marketing Execution:
Support the Head of Product Marketing in executing the product marketing vision and strategy.
Lead assigned product marketing projects and campaigns, ensuring alignment with overall product goals.
Create high-quality marketing collateral including product presentations, sales enablement materials, website content, case studies, and whitepapers.
Craft engaging and informative content that resonates with the target audience and effectively communicates the value proposition of the educational products.
Plan and execute multi-channel marketing campaigns to generate awareness, generate leads, and support with enrolments and retention goals.Utilize various digital marketing channels such as social media, email marketing, content marketing, and paid advertising to reach the target audience and drive engagement.
Collaborate effectively with the content and communications specialist and digital marketing manager to ensure a cohesive content strategy.Work closely with other departments (Learning & Innovation, EdTech, HR, Regional and Local Marketing) to align marketing efforts with organizational objectives.
Gather feedback from teams, schools and market insights to continually refine and iterate on product messaging, positioning, and marketing strategies.
Analysis and measurementConduct thorough market research to understand the dynamics, trends, and competitive landscape of the global K-12 education sector. Regularly report on campaign performance and contribute to reports for the leadership team.
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Experience : 5-7 years of progressive experience in product marketing or related roles
Strategic Thinking:
Ability to think strategically and develop actionable marketing plans aligned with business objectives and market dynamics.
Demonstrated ability to work hands-on and take a proactive approach in executing marketing initiatives. Proficiency in data analysis tools and techniques to derive insights and inform decision-making.
Creativity:
Creative mindset with a knack for developing innovative marketing campaigns and content that resonate with the target audience.
supporting others in their continual learning, development and growth.
~ Community Focus. helps others feel valued; Begin with our children and students . Our children and students are at the heart of what we do. Wellbeing and safety are both essential for learners and learning. We apply school policies and procedures and embody the shared ideas of our community.
We make financial choices carefully based on the needs of the children, students, and our schools.
We positively engage with personal and professional development and school improvement.
ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.
ISP Commitment to Diversity, Inclusion and BelongingISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics.
Please check our global website to learn more about ISP and our mission to deliver amazing learning experiences to our students across the world:#
