Senior Global Brand Manager

2 weeks ago

London, Greater London, United Kingdom Charlotte Tilbury Beauty Ltd Full time

About Charlotte Tilbury Beauty

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the bran­d is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About the role

The role is responsible for leading and driving thorough, strategic & record-breaking global brand marketing campaigns, across all markets, in the air & on the ground for the Charlotte Tilbury brand. Working closely with the Head of Global Brand Fragrance across in house creative, digital and NPD teams, and regional partners, you will build and deliver 360 ground-breaking global marketing campaigns, supporting both new product launches and core franchises. The role will also be instrumental in helping market and distribution expansion plans, cascading knowledge from one market and / or retailer to another.

As a Senior Global Brand Manager you will

  • With the Senior Marketing Manager and Global Product Development team, champion key categories using market, performance, customer, campaign, and competitor insights. With an insatiable curiosity for data, help to identify brand, product, and marketing/communication opportunities.
  • Collaborate closely with the development and creative team to craft the product concept based on consumer and market insights that are in line with the Charlotte Tilbury brand.
  • Work closely with the copy writers to develop all new product treatments: product stories, pack copy, press notes, product name, shade name.
  • Own end to end global marketing campaigns from concept through to campaign delivery. Lead and oversee the development of respective campaigns, ensuring they have a consistent global brand tone of voice but optimised for local markets.
  • Partner with Visual Merchandising, PR, Social, Digital, E-Commerce and Content Teams to ensure the cohesion of campaign messages and visuals for all origination projects.
  • Proficient knowledge in the media landscape and partner with the local teams to offer guidance on relevant touchpoints related to campaign objectives.
  • Craft clear marketing toolkits exciting the business on the new launch/campaign providing them with a complete kit to flawlessly execute the innovation and campaign in a timely fashion and in line with global positioning.

Who you will work with

  • NPD, Creative Agency, Digital

About you

  • Extensive and proven experience of product marketing role, supported by strong campaign development and/or NPD experience, ideally within beauty / luxury / fashion industry.
  • Resilient, tenacious, confident self-starter who can flourish in an entrepreneurial/start up environment and hit the ground running.
  • Insight driven decision making – balancing art with commerce. Must be proficient in combining quantitative and qualitative date to form strategies and inform decision making.
  • Innovative problem solver and creatively driven.
  • Strong stakeholder management skills with the ability to influence and motivate.
  • You'll think digital first, but always from an omni-channel perspective.
  • Acute attention to detail. As the brand guardian for your category/franchise, ensure all touchpoints follow brand guidelines.
  • An exceptional communicator, collaborator and influencer who lands on the salient point, has a confident recommendation, and can facilitate sound judgments and swift decision making.
  • Results orientated with an impeccable work ethic.

Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

Why join us?

  • Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
  • We're a hybrid model with flexibility, allowing you to work how best suits you
  • 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
  • Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
  • Financial security and planning with our pension and life assurance for all
  • Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
  • Bring your fury friend to work with you on our allocated dog friendly days and spaces
  • And not to forget our generous product discount and gifting

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page

#J-18808-Ljbffr

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