Ecommerce Insights and Performance Excellence Lead

1 week ago

High Wycombe, Buckinghamshire, United Kingdom Kenvue Full time

eCommerce Insights and Performance Excellence Lead W

Description

eCommerce Insights and Performance Excellence Lead

Johnson & Johnson New Planned Consumer Health Company, based in Skillman, N.J., is one of the world's largest consumer health and personal care products company. Our consumer companies produce many of the world's most trusted brands, among them JOHNSON'S Baby, BAND-AID, NEUTROGENA, TYLENOL, MOTRIN, and LISTERINE. Each one of our consumer businesses embraces innovative science to create products that anticipate consumer needs and create experiences that help them live healthy, vibrant lives.

In this role you will:

  • Conduct analysis of key metrics in ecommerce supporting the commercial team with investment decisions to drive accelerated eCommerce NTS growth & improved ROI inline with OKRs.
  • Unlock great commercial insights to support the customer teams unlock growth and build digital leadership with our customers
  • Be the commercial lead for digital shelf analysis and execution working closely with the digital shelf manager & customer teams to prioritise actions in line with commercial & customer priorities.
  • Identifying opportunities via customer onsite analysis to unlock incremental business focussed both on customer capability improvements as well as our branded opportunities via improved taxonomy or search for example.
  • Be a key contributor to driving customer excellence in datadriven eCom intelligence and to the creation of an analytical business culture through eCom Analytics.
  • Promote state of the art eCommerce data capture and measurement, reporting visualisation into insights to drive ecommerce performance.
  • Be a key contributor to driving customer excellence in datadriven eCom intelligence and to the creation of an analytical business culture through eCom Analytics.
  • The scope focuses but is not limited to Pureplay and Omnichannel Retailers as well as feeding into EMEA data reporting needed
This role will report into the eCommerce Director of NE.

Responsibilities:

KPIs

  • You will define our digital KPI framework, track against NE eCommerce OKRs including internal financial metric tracking including NTS, TCI% and GP
  • Create and align a set of key performance indicators for online sales & digital shelf scores, measure performance across the J&J portfolio for NTS, GP
  • Track and analyse Omni Channel customer P&L inline with OKRs

Commercial Insights

  • Support the delivery of eCommerce data stories to the sales, digital & media and brand teams by continuous analysis of eCommerce campaigns, providing insight and recommendations for future activity
  • Work closely with CBI to analyse trends and support the KAMs with insights to drive performance.
  • Work in tandem with category leads to drive insights to execute with excellence onsite
  • Lead the analysis & insight of ecommerce promotions to review and improve ROI at customer level across Pureplay & Omni Channel
  • Support with insights for Customer Collaboration sessions

Digital Shelf & Onsite leadership

  • Analyse the performance of our digital shelf and setup metrics driving rigorous prioritisation for execution
  • Customer onsite audits to identify customer capability improvement opportunities
  • Category Taxonomy and enhanced content
  • Customer onsite opportunities for our brands across search (branded and nonbranded search) and taxonomy
  • Commercial lead for Salsify uptake and customer execution

Data

  • Develop and maintain dashboard solutions to drive KPI ownership and performance focus, including reports for individual teams on a weekly and monthly basis such as EPOS
  • Work closely with our data suppliers, KAMs and internal stakeholders on developing business requirements, business cases including priority areas such as product portfolio optimisation.
  • Support retail media benchmarking to enable stronger investment choices that deliver against predefined objectives
  • Ability to work with multiple sources of data and have great technical expertise.
  • You will lead the optimization/recruitment of our data suppliers.

Qualifications

Qualifications
- (Master) Degree in marketing, finance, information technology or other business/analytical discipline preferred

  • Ideally 2 5 years of work experience in data analytics & eCommerce / digital
  • Good mix of being a "hacker / loving numbers" and a "strategist" who is driven to translate analytics into action and to collaborate and communicate on different levels
  • Selfstarter, able to work autonomously with an entrepreneurial mindset, driving momentum on multiple projects and proactively looking for opportunities to use data to improve performance
  • Passionate for ecommerce, digital media and well in touch with latest technology trends
  • Passion and ability to convert complex analytics into simple themes that are appropriate for nontechnical stakeholders
  • Excellence with Microsoft Office;

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