Supporter Journeys Strategist

2 weeks ago

London, Greater London, United Kingdom British Red Cross Full time
About The Role Location: London, Hybrid/Remote
Salary: Circa £, per annum based on hours per weekContract: month maternity cover[A department-level restructure is currently underway so some changes to role profile/ways of working may occur] Do you love using creativity and data to solve problems? Do you have a passion for delivering world class supporter experience through inspiring and engaging journeys?

Could you lead change and shape the future of supporter engagement? We're looking for a dynamic leader to embed our new supporter segmentation and broaden our scope for supporter journeys. Reporting to the Head of Engagement & Loyalty, you'll take charge of maintaining, adapting, and monitoring its success.

In our new Engagement & Loyalty function, you'll design and deliver our journeys infrastructure, empowering our team to inspire hundreds of thousands of supporters with impactful communications.

As a key member of the BRC, you'll transform how we engage with supporters and customers, helping us achieve our mission and strategic goals. Your role ensures we can continue to aid people in crisis, wherever they are. Are you ready to make a difference? Join our team

Wondering about a day in the life of a Supporter Journeys Strategist? You'll be:

Preparing for and leading a workshop with a team of cross-functional colleagues to evolve our supporter journey programme Meeting with Engagement & Loyalty senior managers to identify requirements for supporter journey planning and delivery Preparing/delivering training on how to use the new supporter segmentation Review results reports for segment performance and share with Mass Fundraising teams Brief in new segmentation reports in collaboration with Data team Collaborating on planning, creating supporter engagement strategies which inform audience-first planning Creating communications calendar with input from Mass Fundraising managers

What will you need to be a successful Supporter Journeys Strategist?

A thorough understanding of journey design and of what drives supporter/customer loyalty Working knowledge of different audience insight, testing and segmentation methodologies and techniques Proven skills in how to use/implement complex customer/supporter segmentations A thorough understanding of the different fundraising acquisition and retention channels and methodologies Significant experience of designing successful audience-focussed journeys/engagement programmes Proven experience in managing/utilising a customer/supporter segmentation Experience of using audience data and insight to drive decision making Wide-ranging experience in presenting to and collaborating with stakeholders Sound like you? Apply now The closing date for applications is on th June

In return for your dedication and expertise, what will you get?

Holidays: days annual leave (including bank holidays) + option to buy extra days (pro rata for part time). Pension scheme: Up to % contributory pension. Flexible working: We do our best to accommodate your preferred work style. Learning & Development: Wide range of career opportunities + comprehensive learning. Discounts: Access to Blue Light Discount Card and employee benefits platform. Wellbeing Assistance: Access to mental health and wellbeing assistance. Team Working: Champion our mission in a collaborative team. CycleWork: Lease a bicycle through the scheme. Season ticket loan: Interest-free loan for commuting expenses.

At The British Red Cross, we pride ourselves on our diverse workforce, and ensuring we have an inclusive environment for all our staff and volunteers. We remain committed to ensuring our teams can bring their true selves to work without risk or fear of discrimination. We do this through regular data reporting, and the support of our internal Race and Equality Network (REEN), LGBT+ Network, our Disability and Wellness Network (DAWN), Gender Network, Carers Network and Youth Network.

Connecting human kindness with human crisis

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