Social Media Exec – JD Outdoor

2 weeks ago

Bury, Borough of Bury, United Kingdom JD Group Full time

Social Media Exec – JD Outdoor

Role Overview:

Accountable for the delivery of social media activity for two outdoor brands.

This role is responsible for developing and executing social media campaigns to meet brand and business objectives, always with previous learnings and market trends in mind.

Working with the wider marketing team to deliver cohesive campaigns that drive customer engagement and action and building an online community that has an affinity with our brands.

Key Duties/Responsibilities:
  • Managing a social media calendar that is planned around business priorities (product, brand funded, trading and brand led), previous learning's and market trends.
  • Attending relevant meetings with key stakeholders from across the business to learn what these priorities are.
  • Building relationships with third party brands ensuring the delivery of their brand funded social activity. Working collaboratively to ensure content works for both parties and providing analysis following live.
  • Attending relevant meetings to understand the wider marketing campaigns and contributing thoughts on the role that social media can play in those campaigns.
  • Creating relevant and versatile content to engage target audiences, promote the brands and drive engagement.
  • Working with the Head of Brand to ensure that a TOV social media guideline is set and that there is always brand consistency in this.
  • Working with the Influencer exec to ensure the optimal use of third-party influencers including identifying, analysing, and agreeing content.
  • Analysing and reporting on all social media activity.
  • Working with the Head of Brand on the management of the social media budget.
  • Working with the paid media team to boost relevant posts.
  • Ensuring all social media campaigns are clearly communicated to the relevant stakeholders.
  • Working with customer services to ensure that any customer queries via social media are dealt with in a timely and on brand way.
  • Remaining outwardly focused, ensuring The JD Outdoor Group is clear on its position in the social media world, and how it needs to evolve to remain relevant for the future.

KPI and Objectives:

  • The sales plan is delivered.
  • Projects are delivered on time and within budget.
  • There is an increased average customer value and order rate.
  • Effective ROI for all campaigns
  • There are improvements in key metrics via brand tracking reports.
  • There is a consistent and identifiable look and feel across all platforms for each fascia.

Skills / Experience / Knowledge needed :

  • Experience of at least one year in social media management.
  • Excellent written and verbal communication skills with problem-solving acumen.
  • Expertise in social media platforms (in particular Facebook, TikTok and Instagram).
  • Familiarity with customer service and customer relations.
  • Strong attention to detail with time-management and organisational skills.
  • Ability to work independently and manage multiple tasks with ease.
  • Ability to be creative and use initiative to develop new ideas.
  • Foresight to anticipate issues, balance competing agendas, set priorities and proactively develop strong relationships both internally and externally.
  • Bachelor's degree in a relevant field to social media, communications, public relations or marketing.
  • Knowledge of social media management and digital marketing tools such as Google Analytics and Adobe Creative Suite.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

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