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Junior Aso Executive

2 months ago

Leeds, Leeds, United Kingdom Flutter Entertainment Full time
Role Overview

  • Reporting into the SBG ASO Manager, the exec will join a team of ASO specialists across Flutter UK&I, working across the Flutter UK&I Apps.
  • Contribution and help to deliver the current and future App Growth Strategy
  • Analyse, evaluate and seek new opportunities within ASO and overall App Growth
  • Partner crossfunctionally with internal teams e.g. MarTech, Paid Search, Commercial, Product, CRM etc.
  • App Metadata experimentation
Key Accountabilities & Responsibilities

  • Work closely with our Search team to help set up, optimise and report on ASO initiatives.
  • Help ensure daily and weekly plans are shared with the team and implemented, which ladder up to App Growth strategy and broader marketing objectives.
  • Help implement the best keyword optimisation strategies across all our products.
  • Supervise the performance & own the reporting function of our App Store marketing and help report to commercial business partners.
  • Help capture creative requirements and work with inhouse designers on concepts throughout the briefing, creation, and implementation stages.
  • Work closely with other marketing and commercial team members across the group to share key findings and to collaborate optimally on teamwide projects.
  • Help set up tests across iOS and Android to deliver the best results and be involved in continuously developing SBG's App Strategy.
  • Become immersed in the latest industry news, case studies and standard methodologies; develop a network of colleagues and engage in team tasks, assisting on ad hoc projects.
Skills, Capabilities & Experience Required

  • Be analytical, with the ability to spot key trends and act upon them.
  • Be naturally collaborative, with a desire to be part of a highly successful team as well as a highly successful individual.
  • Driven personality, with high levels of passion, dedication, and enthusiasm
  • Keen to learn about ASO and become a specialist in the ASO world.
  • Excel experience desired

About Flutter UK & Ireland

Outstanding starts here.


Flutter UK & Ireland unites a dozen brands, hundreds of teams and thousands of colleagues who build trusted entertainment for millions of customers every week.


With the likes of Paddy Power, Betfair and Sky Betting & Gaming in the fold, we're the largest division of global entertainment giant Flutter and highlight some of the most popular apps and games in UK and Ireland markets.


At Flutter UK&I, we can guarantee you that no two days will ever be the same — and you'll have the chance to make a difference to your career, the industry, and your amazing colleagues.

What we'll offer you
- £1,000 annual learning fund

  • Unlimited holiday
  • Twiceyearly bonus (with part of it guaranteed)
  • Pension contribution scheme
  • Private healthcare
  • Flexible ways of working home or office, it's your choice
  • Access to thousands of Udemy courses
  • Invest via the Company Sharesave Scheme
  • 16 hours paid volunteering time per year
**If you need any adjustments to make this role work for you let us know, and we'll see how we can accommodate them.

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