Communications Lead

2 weeks ago

Sheffield, Sheffield, United Kingdom British Ice Skating Full time

COMMUNICATIONS LEAD JOB DESCRIPTION

JOB DETAILS
Job Title
Communications Lead
Reports To
Finance and Operations Manager
Contract Type
Permanent, Full-Time
Salary
£25,000 per annum, pro rata
Normal Location
Hybrid, 2 working days in office
Normal Working Hours
35 hours per week between
Mon-Fri 09:00-17:00

JOB PURPOSE


The post holder is responsible for communications and promotion of BIS throughout the UK, this includes working with members and stakeholders to create and communicate compelling stories, key messages and content.

They will be responsible for ensuring publications are relevant, up to date and appropriate with the overall objective to successfully promote BIS, create positive outcomes and increase interest in the sport.


KEY RESULTS AREAS

  • Deliver and maintain BIS's Communications Strategy and Annual Plan to ensure the BIS strategic aims are communicated efficiently and effectively, raising awareness of the work of
BIS with potential participants, members, volunteers, coaches, partners, funders/potential funders and the general public.

  • Work with the team and partners to create compelling stories and content to drive interest and awareness of the sport. Ensuring all publications are proofread and to the highest standard.
  • Establish and collaborate on specific media campaigns to promote participation and support for BIS programmes, projects and strategic changes.
  • Manage the promotion of National Championships and all other events, this includes assisting on programme production and advertising space.
  • Monitor, evaluate and report on the effectiveness of specific marketing campaigns against objectives to identify successes, value for money and improvements.
  • Develop key messages and disseminate the information to target audiences using a range of communication tools.
  • Develop relationships with key press and media relating to the sector and respond to media enquiries. Co-ordinate and distribute press releases to media contacts.
  • Develop and maintain the business photo library to ensure all media have access to relevant visual aids to enhance publications.
  • Maintain and contribute to the development of the website. Overseeing all website content ensuring information is up to date, complete, accurate, uniform and user friendly.
Continuously monitor and update press/news releases/events/blogs/activities/skater bios/technical resources. Promote the online store.

  • Organise the production and distribution of a monthly e-newsletter.
  • Manage the creation and distribution of all publicity brochures, hand
- outs, direct mail leaflets, promotional videos, photographs etc. utilising the most effective methods of communication.

  • Manage all social media platforms including LinkedIn, Twitter, Instagram and Facebook.
  • Administer the CRM system and Campaign Manager.
  • Lead and co-ordinate effective internal marketing and public relations across the team ensuring the BIS 'brand' is consistent. Ensure all BIS documents are uniform, in line with branding and up to date.
  • Produce, distribute, collate and analyse results of member surveys.
  • Undertake any other duties associated with the post.

ASSIGNMENT AND REVIEW OF WORK


Work is assigned by the Operations Manager and wider BIS Management team based on the needs and priorities of the Association.

This work will be generated by BIS Employees, the Board,

Committees, as well as wider stakeholders, inclusive but not limited to, membership, partners, and contractors.


Regular reviews of the workload, priorities and timescales, will be held with the Line Manager, as well as formal appraisals in line with the BIS appraisal system.

The post holder prioritises their own work within agreed objectives and ensures satisfactory standards are achieved.


Please note that the working hours and days of this role will reflect the delivery of the priorities in these work areas, which may include occasions outside the regular working hours.

The postholder must undertake ongoing training and personal development, to enhance skills and abilities for the post.

COMMUNICATIONS AND WORKING RELATIONSHIPS

Internal
To support the delivery of key activities and objectives within the BIS Team as set by the BIS CEO, wider Managerial Team, Board Chair and Directors, relevant sub-groups and Committees

External

JOB ROLE STATEMENT


The Communications Lead will be accountable for the work generated in these areas of the business throughout the UK and internationally; amongst Members, key Stakeholders and Sporting Partners, as well as for internal functions within BIS, to run efficient services and provide opportunities wherever possible.


They must adopt a positive attitude in all their dealings and must adhere to, and comply with, all BIS policies and procedures.


Salary:
£25,000.00 per year

Benefits:

  • Free parking
  • Gym membership
  • Onsite parking
-

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