Head of Brand Communications

2 weeks ago

Southwark, Greater London, United Kingdom COMORO Full time

Our client, global company, headquartered in London, solves operational and strategic problems for customers by delivering unique insights and data that counts.

Driven by their mission to support the safe, lawful, and efficient movement of trade by sea,our client delivers data and analysis at the moments that clients need them most.

For almost 300 years they have been the go-to partner for maritime intelligence.


The expanding global marketing organisation of 16 is at the core of driving a customer centric go to market approach across defined global markets.


Reporting into the VP Marketing, the purpose of the Head of Brand Communications role is to maximise brand reach and influence the perception of our client's business across target and current customers and employees to drive awareness, decision making,satisfaction and retention.


Key responsibilities

  • Own and implement the corporate communications strategy and narrative, aligning with company strategy and values, to drive reputation and build brand, securing support from the Board and extended leadership team
  • Own and implement of the employee communications strategy, aligning with company strategy and values to support the HR 'why join, why stay' program
  • Manage and regularly evaluate understanding and consistent adoption of brand messages across elevator pitches and value selling and all marketing channels, travel to team locations to carry out training in person
  • Drive the thought leadership programme in core markets, working alongside key stakeholders including editorial, SMEs, Marketing as well as the PR agency
  • Develop and own the spokesperson matrix, promoting participation in events, webinars and round tables supporting with media training, social media, speech writing and presentation support, aligned to brand and marketing plans
  • Develop and implement brand campaigns that communicate unique customer value, aligned to values and brand pillars, working with agencies and marketing
  • Develop and implement the employee brand strategy to attract and retain talent, working with HR, Leadership team, Marketing and external agencies
  • Research customer and prospect satisfaction and brand perception through qualitative and quantitative research methods, including building a network of direct customer relationships, feeding findings to relevant colleagues for action
  • Define and grow the global GTM channel strategy, working with Marketing, Commercial teams and external partners to optimise and track channel performance in line with corporate, country and marketing goals
  • Establish strong working relationships with internal and external partners to deliver your goals
  • Define the measurements of success for brand and channels, reporting and communicating progress to goals regularly across the organisation
  • Represent the business at industry conferences and events, securing customer feedback and building a personal customer network

Proven experience required in

  • Transforming business goals and strengths into brand and communications strategies
  • Defining and communicating differentiated value propositions and brand messages
  • Storytelling to bring brand pillars to life
  • Securing media coverage, working with PR agencies and optimising inbound media enquiries
  • Establishing media and customer networks
  • Securing market reach and driving engagement through creating compelling, unique content
  • Translating internal revenue goals and customer needs into channel plans
  • Demonstrating the impact of brand efforts
  • Building collaborative and trusted working relationships with a variety of internal and external partners
  • Working with press and campaigns teams on integrated content and audiencefocused campaigns
  • Effective stakeholder management at all levels
  • Increasing digital channel effectiveness and impact
  • Working effectively with global teams to create plans that support different cultures and customer needs
  • Championing the customer and improving their experience across the buyer cycle
  • Using data and analytics to communicate opportunities, drive focus and inform plans
  • Communicating prolifically across a global business
  • Training and supporting teams with adopting and talking to brand messages
  • Creating external presentations to showcase market expertise and customer understanding
  • Working with external partners to define and deliver successful brand campaigns
  • Communicating goals, plans and results to stakeholders in an easytounderstand way
  • Tracking results and analysing impact
  • Managing change and conflict effectively

Must have knowledge of

  • Creating Value Proposition statements and customer messaging
  • Paid and organic search and social channel reach and conversion optimisation
  • Global and country specific channels
  • Questioning and customer discovery/research techniques
  • Working in a Matrix organisation

Requirements:

  • 10+ years' Marketing Communications experience
  • 8+ years' global marketing leadership experience
  • 8+ years' media and publicity management experience
  • Marketing Degree or recognised Marketing, PR or Communications qualification
  • Available to travel with notice for collaboration, training and team work with overseas colleagues
  • Able to travel to central London office location for collaboration, training and team work

Key benefits offered

  • 25 days annual leave plus bank holidays, up to 4 days for volunteering and a day off for your Birthday
  • Fabulous office in Central London, with views of across London and a variety of restaurants and amenities nearby.
  • Hybrid working opportunities available (balanced between home and office).
  • Training and development for helping you achieve your career aspiration.
  • Life assurance.
  • Pension match and a range of other entirely flexible benefits to suit your needs.
  • Regular social events and networking opportunities.

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