Insights Manager

2 weeks ago

London, Greater London, United Kingdom Harnham Full time £60,000
INSIGHT MANAGERUP TO £60,000LONDON Harnham is working exclusively with a well-known Tourism provider on an exciting Insight Manager position to drive strategic decision-making and elevate customer experiences

THE ROLE AND RESPONSIBILITIES:

The Insight Manager will have the following responsibilities:Interpret market research findings to inform decision-making processes and challenge stakeholders when necessary.

Lead ad-hoc research projects, analyzing first and third-party data to answer critical business questions.
Anticipate future customer needs by staying updated on emerging consumer trends and integrating them into recommendations.
Translate complex data into actionable insights and manage supplier relationships.
Prioritize tasks, collaborate with Insight peers, and document findings for knowledge sharing.
Partner with Marketing teams to design and execute market research interventions within budgetary constraints.

Oversee brand health tracking programs and develop communication testing initiatives to optimize Marketing ROI.Provide insights to support marketing campaign development aligned with consumer preferences based upon both qualitative and quantitative data.


YOUR SKILLS AND EXPERIENCE:
The Insight Manager will have the following skills and experience:Bachelor's degree in Marketing, Business, or Statistics; Master's degree preferred.
Proven experience in market research-focused roles with strong analytical and communication skills, client or agency-side.

Excellent experience in quantitative research methodsExposure to qualitative research methods beneficialAbility to manage multiple projects and foster positive relationships across teams.

Experience in the likes of brand tracking, campaign testing and concept testing.

HOW TO APPLY:
Apply via the apply link below.

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