Digital Content Executive

1 week ago

Newtownards, United Kingdom Eakin Healthcare Group Full time

ABOUT THE ROLE
Reporting to the Digital Content Manager
  • Ostomy
, the Digital Content Executive is responsible for supporting the Digital Content Manager in the execution of the digital content marketing strategy for the Global Ostomy & Wound business.

KEY ACTIVITIES

Search

  • Support the management and implementation of a global SEO and PPC strategy to enable increased online visibility.
  • Support the Digital Content Manager with ensuring all websites and content are fully optimised to enable maximum exposure, organic ranking growth and increased online brand awareness for the Ostomy business.
  • Manage all offsite and onsite optimisation activity.
  • Be responsible for identifying and conducting keyword research and utilising these within content to enable organic position growth.
  • Report on search KPIs such as organic traffic, search engine rankings and other SEO aspects using Google Analytics and SEO Management platforms and provide recommendations based on performance data.

Website

  • Maintain and execute minor updates, design and content uploads on all Ostomy websites, inclusive of , and , in addition to relevant campaign microsites and localised versions.
  • Working closely with the Digital Marketing team, ensure relevant new website content is promoted via our social media channels and develop new and innovative ways of driving traffic to the websites.
  • Implement conversion rate optimisation activities and continually use indepth data to analyse user behaviour to increase the site conversion rate and user experience.
  • Alongside the Digital Content Manager, manage the daytoday relationships with external web developers and be responsible for ensuring all technical SEO activities are executed effectively.
  • Report on all website KPIs and provide recommendations based on performance data.

Digital Marketing Funnel

Marketing General

  • Support the Digital Marketing Team
  • Ostomy on being experts regarding our competitor's digital activity, and, where appropriate, adjust our digital marketing plan to capitalise on opportunities.
  • Support the Head of Digital Marketing
  • Ostomy to ensure all digital marketing communications adhere to the data protection legislation.
  • Work in close collaboration with the wider Global Ostomy Product & Marketing team in executing any online Education and Event activities such as webinars.
  • Working closely with the Global Ostomy Marketing Team, ensure that the "look and feel" of our online presence has a consistent identity and tone of voice.

Other

  • To adhere to the company's Equal Opportunities policy and Dignity at work policy in all activities and to actively promote equality of opportunity wherever possible.
  • To be responsible for your own health and safety and that of your colleagues, in accordance with the company's' Health and Safety policy.
  • To adhere to the company's Quality policy and Environmental policy.
  • To undertake other duties as may be reasonably required.

KEY SKILLS

Essential

  • BSc/BA in relevant field
  • Previous experience in a digital marketing role
  • Experience in executing minor web development tasks using WordPress
  • Strong data analytical skills
  • Strong communication skills
  • Attention to detail
  • Excellent organisational skills

Desirable

  • Professional qualifications / training in Digital Marketing
  • Specific experience in Ostomy Care, Wound Care, Urology
  • International experience

KEY WORKING RELATIONSHIPS

Internal

  • Ostomy Global Digital Marketing Team
  • Ostomy Global Marketing Team
  • Ostomy Global Product & Insights Team


 Clinical Advisor
  • Ostomy
  • Wider Ostomy Global Commercial Team
  • Group functions: HR, Finance, Operations, R&D

External

  • Users
  • Digital & Design Agencies
  • Patient Advocacy Groups
  • Global SCN Community
  • Wider healthcare networks

ADDITIONAL INFORMATION

  • Ability/willingness to regularly travel within the UK and Internationally

COMPETENCIES

Creativity - Produces creative and original ideas and solutions. Likes to find and explore new ways of doing things. Comes up with alternative possibilities and options.

Team Working - Enjoys participating in group activities and likes to work in close proximity with other people. Is ready to collaborate with and support others and is willing to co-operate and compromise for the overall good.

Supporting Others - Enjoys supporting other people and is prone to getting involved and trying to help them when they have problems. Is comfortable to contribute to joint endeavours and enjoys team work. Is willing to let other people depend on them.

Analytical - Enjoys analysing qualitative data but also considers quantitative and seeks to identify and explore they key elements in information before making commitments. Tends to like to use facts and figures when planning and reporting and is concerned about accuracy and detail.

**Planning and

  • Digital Content Executive

    2 months ago

    Newtownards, United Kingdom Eakin Healthcare Group Full time

    **ABOUT THE ROLE** Reporting to the Digital Content Manager - Ostomy, the Digital Content Executive is responsible for supporting the Digital Content Manager in the execution of the digital content marketing strategy for the Global Ostomy & Wound business. **KEY ACTIVITIES** **Search** - Support the management and implementation of a global SEO and PPC...

  • Digital Marketing Placement

    2 months ago

    Newtownards, United Kingdom Optomise Ltd Full time

    This is a one year placement ideal for someone who needs a placement as part of their education. **Responsibilities**: - Develop and execute digital marketing campaigns across multiple channels. - Create and manage content for websites, blogs, and social media platforms. - Analyse website traffic and user behaviour to optimise campaigns. - Develop...

  • Digital Marketing Placement

    2 days ago

    Newtownards, United Kingdom Optomise Ltd Full time

    This is a one year placement ideal for someone who needs a placement as part of their education. **Responsibilities**: - Develop and execute digital marketing campaigns across multiple channels. - Create and manage content for websites, blogs, and social media platforms. - Analyse website traffic and user behaviour to optimise campaigns. - Develop...

  • Digital Marketing Placement

    5 days ago

    Newtownards, United Kingdom Optomise Ltd Full time

    This is a one year placement ideal for someone who needs a placement as part of their education. **Responsibilities**: - Develop and execute digital marketing campaigns across multiple channels. - Create and manage content for websites, blogs, and social media platforms. - Analyse website traffic and user behaviour to optimise campaigns. - Develop...

  • Multi Platform Content Producer

    4 weeks ago

    Newtownards, United Kingdom Bauer Media Group Full time

    **Date**:13 Jun 2023**Location**:Northern Ireland, GB, BT23 4ES**Req ID**:874- We are looking for a Multi Platform Content Producer to join our team at Downtown Radio in Newtownards.- Bauer Media Audio NI is a fun place to be. Everyone’s opinion is valued equally. A place where everyone is welcome. We love people who love radio. We love great talent and...

  • Digital Marketing Placement

    1 week ago

    Newtownards, United Kingdom Optomise Ltd Full time

    This is a one year placement ideal for someone who needs a placement as part of their education.Responsibilities: Develop and execute digital marketing campaigns across multiple channels. Create and manage content for websites, blogs, and social media platforms. Analyse website traffic and user behaviour to optimise campaigns. Develop strategies to improve...

  • Communications and Content Officer

    1 week ago

    Newtownards, United Kingdom Action Mental Health Full time

    Action Mental Health: Communications and Content CoordinatorHours: 35 per week(Mon-Thurs 09:00-17:00 and Fri 09:00-16:00)The Role:The main focus of this position is to oversee a continuous program of communications and content that:Enhances the visibility of Action Mental Health and our primary servicesAssists in Action Mental Health's fundraising &...

  • Brand Executive

    2 months ago

    Newtownards, United Kingdom Eakin Healthcare Group Full time

    **ABOUT THE ROLE** Reporting to the Brand Manager - Pouches and Accessories, the Brand Executive - Ostomy will support the execution of the strategic marketing plan for our international product lines, in-line with the overall Ostomy Strategic plan. You will be working alongside the Brand Manager - Pouches and Accessories plus the wider product brand team...

  • Brand Executive

    1 week ago

    Newtownards, United Kingdom Eakin Healthcare Group Full time

    ABOUT THE ROLEReporting to the Brand Manager - Pouches and Accessories, the Brand Executive - Ostomy will support the execution of the strategic marketing plan for our international product lines, in-line with the overall Ostomy Strategic plan. You will be working alongside the Brand Manager - Pouches and Accessories plus the wider product brand team to...

  • Commercial Producer

    2 weeks ago

    Newtownards, United Kingdom Bauer Media Group Full time

    **Job Introduction**: As a Commercial producer working within Bauer Media Audio Northern Ireland, your focus will be on producing and delivering engaging/arresting ideas for radio adverts and promos, whilst liaising with Copy writer/Management as required. As a Commercial Producer you will produce top commercials to a high broadcast standard. Our...

  • Supply Planner

    1 month ago

    Newtownards, United Kingdom Vickerstock Full time

    Posted 12 January 2023 Salary £35000 - £40000 per annum + 10% bonus LocationNewtownards Job type Permanent DisciplineEngineering & Manufacturing Jobs ReferenceCQ9834_1673516296 Contact NameChris Quinn **Job description**: Vickerstock are working in partnership with an industry leading, family owned, manufacturer based in the Newtownards area on the...

  • Territory Sales Developer

    1 month ago

    Newtownards, United Kingdom CPM Ireland Full time

    **Overview** Every member of the CPM team contributes to the overall growth of our business. People are at the core of CPMs business proposition so as a key member of the CPM team this role is expected to make a significant contribution to the culture within CPM, via demonstrable initiatives to drive best practice and continuous improvement. A winning...

  • Supply Planner

    1 month ago

    Newtownards, United Kingdom Vickerstock Full time

    **Job details**: - Posted 12 January 2023 - Salary £35000 - £40000 per annum + 10% bonus - LocationNewtownards - Job type Permanent - DisciplineEngineering & Manufacturing Jobs - ReferenceCQ9834_1673516296 - Contact NameChris Quinn **Job description**: Vickerstock are working in partnership with an industry leading, family owned, manufacturer based in...

  • Bulletin Editor and Multimedia News and Sport

    4 weeks ago

    Newtownards, United Kingdom Bauer Media Group Full time

    **Date**:21 Aug 2023**Location**:Northern Ireland, GB, BT23 4ES**Req ID**:1024- We are looking for a Journalist to join our News team in Newtownards.- - In addition, you will be driven to producing engaging and creative self-generated stories across a number of different multi-media platforms including on-air, online and across social media.- Flexibility and...

  • Territory Sales Developer

    2 weeks ago

    Newtownards, United Kingdom CPM Ireland Full time

    OverviewEvery member of the CPM team contributes to the overall growth of our business. People are at the core of CPMs business proposition so as a key member of the CPM team this role is expected to make a significant contribution to the culture within CPM, via demonstrable initiatives to drive best practice and continuous improvement. A winning attitude...