Digital Content Executive

**ABOUT THE ROLE**

Reporting to the Digital Content Manager - Ostomy, the Digital Content Executive is responsible for supporting the Digital Content Manager in the execution of the digital content marketing strategy for the Global Ostomy & Wound business.

**KEY ACTIVITIES**

**Search**
- Support the management and implementation of a global SEO and PPC strategy to enable increased online visibility.
- Support the Digital Content Manager with ensuring all websites and content are fully optimised to enable maximum exposure, organic ranking growth and increased online brand awareness for the Ostomy business.
- Manage all offsite and onsite optimisation activity.
- Be responsible for identifying and conducting keyword research and utilising these within content to enable organic position growth.
- Report on search KPIs such as organic traffic, search engine rankings and other SEO aspects using Google Analytics and SEO Management platforms and provide recommendations based on performance data.

**Website**
- Maintain and execute minor updates, design and content uploads on all Ostomy websites, inclusive of eakin.eu, pelicanhealthcare.co.uk and respond.co.uk, in addition to relevant campaign microsites and localised versions.
- Working closely with the Digital Marketing team, ensure relevant new website content is promoted via our social media channels and develop new and innovative ways of driving traffic to the websites.
- Implement conversion rate optimisation activities and continually use in-depth data to analyse user behaviour to increase the site conversion rate and user experience.
- Alongside the Digital Content Manager, manage the day-to-day relationships with external web developers and be responsible for ensuring all technical SEO activities are executed effectively.
- Report on all website KPIs and provide recommendations based on performance data.

**Digital Marketing Funnel**

**Marketing General**
- Support the Digital Marketing Team - Ostomy on being experts regarding our competitor’s digital activity, and, where appropriate, adjust our digital marketing plan to capitalise on opportunities.
- Support the Head of Digital Marketing - Ostomy to ensure all digital marketing communications adhere to the data protection legislation.
- Work in close collaboration with the wider Global Ostomy Product & Marketing team in executing any online Education and Event activities such as webinars.
- Working closely with the Global Ostomy Marketing Team, ensure that the “look and feel” of our online presence has a consistent identity and tone of voice.

**Other**
- To adhere to the company’s Equal Opportunities policy and Dignity at work policy in all activities and to actively promote equality of opportunity wherever possible.
- To be responsible for your own health and safety and that of your colleagues, in accordance with the company’s’ Health and Safety policy.
- To adhere to the company’s Quality policy and Environmental policy.
- To undertake other duties as may be reasonably required.

**KEY SKILLS**

**Essential**
- BSc/BA in relevant field
- Previous experience in a digital marketing role
- Experience in executing minor web development tasks using WordPress
- Strong data analytical skills
- Strong communication skills
- Attention to detail
- Excellent organisational skills

**Desirable**
- Professional qualifications / training in Digital Marketing
- Specific experience in Ostomy Care, Wound Care, Urology
- International experience

**KEY WORKING RELATIONSHIPS**

**Internal**
- Ostomy Global Digital Marketing Team
- Ostomy Global Marketing Team
- Ostomy Global Product & Insights Team
- Clinical Advisor - Ostomy
- Wider Ostomy Global Commercial Team
- Group functions: HR, Finance, Operations, R&D

**External**
- Users
- Digital & Design Agencies
- Patient Advocacy Groups
- Global SCN Community
- Wider healthcare networks

**ADDITIONAL INFORMATION**
- Ability/willingness to regularly travel within the UK and Internationally

**COMPETENCIES**

**Creativity** - Produces creative and original ideas and solutions. Likes to find and explore new ways of doing things. Comes up with alternative possibilities and options.

**Team Working** - Enjoys participating in group activities and likes to work in close proximity with other people. Is ready to collaborate with and support others and is willing to co-operate and compromise for the overall good.

**Supporting Others** - Enjoys supporting other people and is prone to getting involved and trying to help them when they have problems. Is comfortable to contribute to joint endeavours and enjoys team work. Is willing to let other people depend on them.

**Analytical** - Enjoys analysing qualitative data but also considers quantitative and seeks to identify and explore they key elements in information before making commitments. Tends to like to use facts and figures when planning and reporting and is concerned about accuracy and detail.

**Planning and