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Brand Journalist

3 months ago

London, Greater London, United Kingdom Hogarth Worldwide Full time
Hogarth is the Global Content Experience Company.

Part of WPP, Hogarth partners with one in every two of the world's top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson.

With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging.


The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions.


Our global team of over 6,000 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today's content experience.


About Hogarth
Hogarth Worldwide is the world's leading creative content production company.

Born to make the best work brilliantly, we combine craft, insight and technology to bring creative work to life for many of the world's most famous brands.


What does a Ford Pro Brand Journalist do at Hogarth?


The Brand Journalist will play a pivotal role in developing the stories and content that helps communicate the aspirations and accomplishments of a fast-growing commercial vehicles business unit, dedicated to delivering products supported by a full ecosystem of software, services and solutions for customers across Europe.


They will be an accomplished writer and storyteller, able to digest multifaceted initiatives that extend beyond physical products to include fleet telematics, finance and more.

They will be at their most effective working as part of a large, multi-national team, serving a global mobility company client and building strong, productive relationships with key client stakeholders and contacts across the agency and client businesses.


Responsibilities

  • Research, write and work with the wider agency and client teams to develop press releases, factsheets, technical specifications, video scripts, social media content and other assets to support communications activities.
  • Work with clients and digital specialists to structure content for media kits and other channels.
  • Attend regular cadence of planning and strategic meetings, providing updates and insights for ongoing projects.
  • Manage and own responsibility for multiple longterm projects simultaneously and deliver materials to an exceptional standard and predetermined deadlines.
  • Manage reviews and approvals for assets with Communications, Product Development and Legal stakeholders to ensure accuracy and compliance with brand guidelines.
  • React quickly to short notice requests and newsmaking opportunities, delivering cogent, accurate and engaging content in a fastpaced newsroom and feature writing environment.
  • You will ask the right questions to find and develop stories that will get business papers/websites excited, and appeal to a wider audience than purely automotive.
  • You will quickly become familiar with legal and client requirements for publishing claims and contribute to central logs to comply with audit requirements.

Reporting lines and key stakeholders
This role reports to the Managing Editor, Hogarth, UK.


You will work closely with Hogarth Editorial, Social Media and Production teams, alongside client Communications, Marketing and Product Development teams.


Requirements:

  • Educated to degree level or equivalent and have realwork journalism experience on websites/newspapers/magazines/.
  • Possess an enthusiasm for the automotive industry especially commercial vehicles and related fields, an understanding of automotive technology, engineering and supporting software and services, as well as familiarity with automotive terminology.
  • Have a keen eye for proofreading, factchecking, crosschecking and spotting trends and anomalies in data charts.
  • Be able to dissect technical information and translate it into understandable and accessible copy.
  • Be comfortable interviewing people at all levels of seniority and be able to build respectful relationships with expert contacts.
  • Be able to work with video editors, graphic designers and social media experts to create a suite of assets to support your stories.
  • Be comfortable working within an agency and taking direction from multiple stakeholders.
  • Have a 'can do' attitude and the ability to manage multiple work streams effectively.
  • The ability to work quickly and accurately, to a brief and to a deadline.

Diversity and Inclusion
Hogarth is committed to diversity and inclusion, through our ideas, our people, how we behave and conduct ourselves.

Creating a truly inclusive culture at all levels of the organisation that encourages different points of view, making Hogarth not only a better company and place to work but an environment where everyone experiences connection, opportunity and a sense of belonging.


Hogarth Values

Heart and Soul:
We love what we do. We bring energy and ent