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Marketing Specialist

2 months ago

London, Greater London, United Kingdom De Beers Group of Companies Full time
Company Description

  • Anglo American is a leading global mining company, and our products are the essential ingredients in almost every aspect of modern life. Our portfolio of worldclass competitive mining operations and undeveloped resources provides the metals and minerals that enable a cleaner, greener, more sustainable world and that meet the fastgrowing consumerdriven demands of the world's developed and maturing economies.


Our mission is to help farmers around the world increase crop production by improving their efficiency, effectiveness, flexibility and sustainability.

POLY4 is a multi-nutrient, low-chloride fertilizer derived from a naturally occurring polyhalite mineral.

With no chemical processing and low carbon footprint during manufacturing, POLY4 is suitable for organic farming and offers season-long crop nutrition by supplying four essential nutrients - potassium, sulphur, magnesium and calcium - in one product.


This balanced nutrition backed up by years of global agronomic data, will help increase yields, improve crop quality, and enhance structure and nutrient legacy of soils.


This role is to be located in the UK, France, Germany, Italy or the Netherlands

Job Description:

  • Join us as a Regional Marketing Specialist, where you will support the Regional Marketing Manager in campaign development and execution, covering tasks like creating content, launching new products, implementing value pricing strategies, engaging on social media, driving upselling initiatives, and enabling sales efforts. Your role will play a crucial part in advancing regional marketing achievements and maintaining alignment with organisational goals.

Your duties will include:

  • Support and track POLY4 campaigns in assigned geographical areas and crop segments.
  • Ensure farm gate reach, maintain a full and uptodate database of target customer groups (CRM database) and use effectively to support POLY4 campaigns.
  • Coordinate and collaborate with other regional functions (e.g. agronomy, and market intelligence) to ensure alignment in region specific marketing efforts.
  • Propose innovative field marketing and digital marketing tools for the region, prepare and implement specific projects, coordinate with regional marketing manager.
  • Monitor the acceptance of campaign messages across various customer levels and propose corrective actions as necessary to the regional team.
  • Assist in analysing marketing data, including campaign results, conversion rates, and web traffic, to inform future marketing strategies.
  • Liaise with external vendors to execute promotional events and campaigns.
  • Organise and conduct market research to gather insights for campaign optimisation.
  • Prepare and deliver promotional presentations.
  • Create regional communication content and manage online platforms including the company website and social media accounts.
  • Propose and develop digital and nondigital sales toolkits to help B2B customers to convey product messages to subcustomers.
  • Track customer trends, needs and POLY4 brand acceptance at all subcustomer, influencer and farmer level and propose any proactive corrections.
  • Collect Grower, Channel, Influencer information continuously and propose to regional teams segmentation and targeting models for POLY4 campaigns.
  • Collect and report competitor activities to regional leadership team e.g. pricing structures/commercial implementations at farm level (at all downstream levels), marketing and commercial activities and implications for POLY4 campaigns, propose proactive/corrective response.
  • Continuously collect and consolidate key buying factors, in coordination with regional agronomists, report to regional leadership team.
  • Assist in implementing marketing strategies and contribute to operational planning processes.
  • Support sales development efforts and provide assistance to countryspecific marketing activities.
  • Participate in relevant stakeholder engagements and ensure actions are consistent with sustainability expectations.
**Qualifications

  • Knowledge and experience required**:
  • Previous experience in similar functions and in the fertilizer, other agribusiness or relevant industries.
  • Technical and regional customer/GTM understanding.
  • Methodical organisation skills combined with a customercentric mindset.
  • Comprehensive grasp of marketing fundamentals encompassing both traditional and digital techniques such as SEO and social media, along with proficiency in market research methodologies.
  • Highly proficient in spoken and written English essential, and additional language would be a plus
  • Possessing commercial acumen alongside a flair for creativity.
  • Handson approach to work, demonstrating resilience under pressure and adept prioritisation to fulfill project requirements.
  • Effective collaboration across diverse disciplines and organisations, with clear and concise communication.
  • Capable of making decisive decisions and maintaining practica

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