Customer Marketing Executive

1 week ago

Loughborough, Leicestershire, United Kingdom The Access Group Full time

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Customer Marketing Executive (Advocacy and Communications)

Loughborough – Hybrid

We're looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.

Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.

What does Access offer you?

We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We'll work with you to progress your success plan and provide opportunities to accelerate your career.

On top of a competitive salary, our standard 25 days holiday (which goes up the longer you're with us), and a matched pension scheme, you'll also be able to choose from a range of benefits to suit you. We're an organisation that likes to give back, so you'll also have one charity day allocated to support a cause that matters to you.

About you:

We are looking for a Customer Marketing Executive to join our world-class team. In this role, you will act as a customer success champion who is passionate about seeing our customers succeed, helping them to get the most out of our fantastic products.

As a communications expert you will translate complex ideas into accessible, clear and engaging content. Working closely with cross-functional teams you will help to foster a collaborative environment, sharing knowledge and insights, with a keen eye for detail and an interest in using data to improve our marketing strategies.

A proactive and resourceful marketing specialist, you will be ready to tackle challenges with a "can-do" attitude. The role will require Marketing Automation experience across marketing automation tools like Marketo, Salesforce and Tableau.

To be successful in this role you will need a basic understanding of customer journey mapping and will relish working with passion, at pace.

Day-to-day, you will:
  1. Develop and executing the customer advocacy program, working alongside the central advocacy team
  2. Contribute to the creation and management of customer references and case studies, including visiting customers onsite to create video content
  3. Support the identification and engagement of key customers for potential advocacy opportunities like speaking at events internally & externally
  4. Develop and execute engaging post-acquisition journeys and campaigns
  5. Support data analysis efforts to identify trends and user attributes that inform customer marketing strategies
  6. Create and execute regular email campaigns that drive product adoption and usage to improve churn
Your skills and experiences might also include:
  • Experience working with marketing automation tools and software like Marketo, Salesforce and Tableau would be desired within Internal and External Communications
  • Passionate about the customer experience, building and maintaining positive relationships with customers through regular communications and engagement to help build our customer community
  • Engaging with external and internal stakeholders including face to face, getting out and about and meeting our customers
  • Great communication skills, including copy writing and collaboration with internal and external customers, CS, sales and stakeholders to ensure customer satisfaction
What are we all about?

The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.

At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us We wholeheartedly believe in equality for all and the transformative power of diversity.

Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.

Love Work. Love Life. Be You.

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