Senior Marketing Manager

1 week ago

Loughborough, Leicestershire, United Kingdom The Access Group Full time
Senior Marketing Manager - Public Sector

Senior Marketing ManagerJoin the Access Family and see how we make software ideas become a realityOur core value of 'Love Work, Love Life, Be You' has been central to our success and so we're looking for people to join us who share our passion for making things better every day and help us continue to grow.

We are the number one UK headquartered software provider in the UK and are forecasted to grow to a global population of over 12,000 employees by 2026.What are we all about?At Access, we love software and how technology never stays the same.

It's this obsession that drives us to work closely across sectors to understand the business needs of our customers - from the Hospitality sector, to Manufacturing industry, to Not for Profit's to Construction, and many more.

We're passionate about helping our customers stay one step ahead of the challenges facing their industry and business, currently helping over 60,000 customers to have the freedom to do more.


Role Responsibilities:


The Public Sector Senior Marketing Manager will develop and own the strategic marketing plan for PaySuite's public sector business working with sales, product and other marketing teams to deliver against pipeline, order and revenue targets.

The role will drive the development and execution of key marketing programmes that will grow incremental revenue for the business both within our existing customer base and new business.

You will craft compelling messaging and content for our Public Sector growth segments and develop strong propositions.

Understanding of wider market trends, along with the ability to grasp and translate technical capabilities into compelling customer benefits are crucial.

In your role you will be an expert in our target audience, their buying behaviour and their buying criteria and will transfer that knowledge to the lead generation and sales teams or channel.


Day-to-day, you will:

  • Strategic go to market planning – work with the Marketing, Product Management team and Sales colleagues to define the market opportunity and design the optimum go to market approach for each Public Sector segment.
  • Support the development of Public Sector cross product propositions, positioning and messaging for target personas which create competitive advantage in their market.
  • Gain in-depth understanding of the buying process and the buyer DNA in order to execute relevant sales enablement and nurture programmes that improve conversion rates.
  • Build collaborative relationships with your key internal stakeholders through frequent, consistent and effective interaction. Act as the trusted, go-to-person for Public Sector marketing.
  • Leverage your sector knowledge and expertise to create sector specific tailored content to build our credibility and showcase expertise. Work with Marketing colleagues to execute multi-channel campaigns including events.
  • Develop programmes to engage our Public Sector customer base to drive customer satisfaction, cross sell and advocacy including customer forums, nurture and networking programmes.
  • Work with partners, sharing marketing plans, leveraging appropriate content and running joint campaigns towards agreed objectives.
  • Prepare detailed campaign and data plans and reports, presenting them with confidence and clarity.

Performance management and analytics:

Continually track, measure, analyse and report on effectiveness of marketing programmes and impact on pipeline, orders and revenue for multiple stakeholders, making recommendations for future programs and investments, reporting on results vs targets; optimising plans through test, and adopting new or best practice approaches.


Your skills and experiences might also include:

  • Proven B2B Marketing experience preferably in the public sector, payments, merchant acquiring, card processing.
  • Experience of or demonstrable understanding of creating compelling Marketing propositions and translating these into engaging Sales enablement programmes.
  • Have demonstrable and excellent verbal and written communication skills with the ability to understand and translate technical information into customer outcomes.
  • Demonstrated self-starter with an ability to manage and motivate other team members.
  • Excellent people skills to interact with staff, colleagues, customers and cross-functional teams, and third parties.
  • Comfortable managing multiple tactical projects with tight deadlines and supporting big strategic projects with challenging or short deadlines.
  • Demonstrated experience of implementing successful marketing programmes and lead generation campaigns using a wide variety of media and mediums.
  • Adaptable and flexible and thrive in an agile and dynamic environment with strong project management skills.
  • Demonstrable ability to balance high quality thinking, resolving issues and blockages while at the same time delivering and executing.

What does Access offer you?We are a growing software company, and we deliver on what we say we do We take the development of our people very seriously and we will work with you to carve out your success plan and an opportunity to accelerate your career and make a real difference.

On top of a competitive salary, our standard 25 days holiday (which goes up the longer you're with us), and a matched pension scheme you'll also be able to choose from a range of benefits to suit you.

We pride ourselves on being an organisation that gives back so you'll also have a charity day you can take to support something that matters to you.

At Access we're all about helping everyone Love Work and Love Life. Why? Because we believe people can only be their best when they can be themselves.

So, if you are excited about this role, but your past experience doesn't match perfectly, we'd still love to hear from you.

You might just be who we are looking for.
We love the fact that we're all different.

We believe by having more diverse perspectives at work improves how we run our business, helps us to better support our customers, and when you think about it, it's just more funWhat's holding you back? Come and be part of our Amazing Access FamilyLove Work.

Love Life. Be You.
#J-18808-Ljbffr

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