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TV Media Planner

4 months ago

London, Greater London, United Kingdom TBWA\London Full time

THE ACCOUNT
The account comprises of the following:
Dealer Marketing team which manages all marketing relationships within the UK sales network
Used Car team

Across these areas, we deliver all ATL and Retail communications campaigns, and work with the client's partner agencies in CRM, Digital and Events to deliver integrated solutions.

Creatively we work with a combination of primarily created work, adapted work from centrally developed assets and primarily developed amplification activity.

We also apply precision marketing principles in order to track and impact customer journeys through creative and media, as well as monitor brand and market health to identify and respond swiftly and meaningfully to business issues and opportunities.


An opportunity exists for a Media Planner with strong online media planning and data analysis credentials, with a passion for digital marketing to join our team.

The role will be responsible for managing the day-to-day online delivery of the account, across new car elements of the business.

To succeed in this role, you will be confident communicating and presenting to day clients, have an ability to effectively uncover & understand client requirements, as well as experience in developing tailored digital marketing solutions to meet clients' objectives.

If you have a passion for digital marketing and want to broaden your digital knowledge in a constantly changing and challenging digital marketplace, then this role could be for you.

You will be responsible for the end-to-end management of campaigns from initial brief, strategy development & digital channel planning through to presenting final campaign reporting
Effectively manage campaign budgets across multiple publishers and working closely with internal trading & optimisation teams to ensure performance and delivery
Collaborate with the wider digital team to ensure digital integration & alignment between AV, display, social and search strategies
Regular client contact including face to face meetings, phone meetings and ongoing email correspondence relating to their accounts
Digital marketing experience in similar agency or publisher, or client-based roles
Confident when communicating strategies and managing expectations of senior management & marketing teams
Strong analytical and data analysis skills, creative & insightful performance analysis and reporting back to your clients
Show a deep understanding of the digital industry and marketing in general
Excellent PowerPoint & Excel skills
Tertiary qualifications in marketing or advertising are ideal but not essential
A competitive salary
Hybrid working (Monday to Wednesday in the office, Thursday-Friday at home)
Generous holiday allowance
Life assurance
Private medical insurance (BUPA)
Medicash Health Plan
Subsidised gym membership
Opportunity to grow and develop skillsets