Influencer Marketing Lead

1 week ago

London, Greater London, United Kingdom Lush Cosmetics - Main Account Full time

Diversity matters
We are building a brand that represents the people of the world.

It's what you do that counts, and we are always looking to expand perspectives and voices to shape our future.

We see you, we celebrate you, we want you

Who we are

You might know us as the inventors of the bath bomb, but there's more to this great-smelling, partly employee-owned, family-run company than pioneering cosmetics.

We believe our business should put more back into the world than it takes and demonstrate that capitalism can be a force for good.


The Living Wage Foundation's statement 'a hard day's work deserves a fair day's pay' is one that we are proud to commit to in the UK.

As an accredited Living Wage employer, we put our people first and fight cruel practices like animal testing, promote regeneration, and show that it is what's inside that counts - whether that's an ingredient in a product, or the minerals in a smartphone.


The role/team

Responsibilities:

- _Drive buzz, excitement and engagement with/on Lush amongst influencers and creators - for launches, events, pop-up activations, collaborations and always on comms._
- _Lead and oversee Influencer strategy for projects and campaigns, from creative development to launch and messaging._
- _Work collaboratively with Senior Leadership to ensure the creative strategy (of influencer projects) aligns with the overall goals_
- _Manage relationships with Content Creators to support the production of compelling, engaging and authentic content and storytelling_
- _Ensure a diversity of perspectives and voices_
- _Build and design briefs for creators/influencers, and oversee the creative production process to make sure all work aligns with campaign objectives and delivered in a timely manner._
- _Maximise all year round visibility utilising gifting with micro influencers and driving the creation of user generated content_
- _For hero moments, maximise opportunity with all influencers and creators (which may include agencies) in alignment with Lush's ethics and values_
- _Analyse creative trends that align with Lush's brand and marketing strategy, particularly advancing the Community pillar of the strategy_
- _Lead on strategy and delivery for UK, while providing consultancy/direction for the global teams (priority Europe) and partnering with NA teams_
- _Gather data and insights for research, analysis and reflection/improvements, as well as monitoring the impact and financial return of influencer collaborations_
- _Support and collaborate with Social teams to react to and maximise cultural moments and moods, that align with anything relevant to Lush and key audience demographics._
- _Regular newsletters and product send-outs for campaigns and other opportunities - coordinate the execution of this with team members._
- _Support the global YouTube and Pinterest strategy with Content Creator opportunities_
- _Support and collaborate with Creative teams for the look and feel of a campaign_

Transferable skills:

Project Management:

The ability to oversee and manage influencer projects and campaigns from ideation to execution, ensuring they align with overall goals and are delivered on time.


Stakeholder Management:

The skill to build and maintain strong relationships with stakeholders, influencers and content creators to support the production of engaging and authentic content.


Strategic Thinking:
The capability to develop and lead influencer strategies that align with the brand's marketing objectives and values.

Communication:
Strong written and verbal communication skills to collaborate effectively with senior leadership, team members, and influencers.

Data and Analytical Skills:

The knowledge of industry trends and the ability to gather and analyze data and insights from influencer collaborations to measure impact, ROI, and inform future strategies.


Flexibility and Adaptability:
Being open to digital and technological developments and adapting strategies to suit changing market conditions.

Collaboration:

Working collaboratively with various teams, such as social and creative, to ensure a cohesive and consistent brand image across different channels.


Feedback and Coaching:

Providing supportive and constructive feedback to influencers and team members and being receptive to acting on feedback for continuous improvement.


Brand Alignment:

Able to identify and evaluate potential influencers based on their alignment with the brand's ethics and values and target audience.


How to apply:


If all this sounds like you, please send us your CV and cover letter detailing why you want to become a part of the cosmetic revolution.


What's it like working for Lush
People are at the heart of our business.

We want you to enjoy and challenge yourself, build a career, and teach us what we don't know, so we've created a culture where your job description is a starting point, not an end goal.

Our worki

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