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Lead Professional Midwifery Advocate

3 months ago


Liverpool, Liverpool, United Kingdom Liverpool Women's NHS Foundation Trust Full time

The Lead Professional Midwifery Advocate will use the A-EQUIP (Advocating for Education and Quality Improvement) approach to support all midwives to improve system performance and the experiences of midwives and women.

They will lead on the development and implementation of a coherent strategic approach across the Trust in collaboration with the PNAs to embed this into clinical practice


The Professional Midwifery Advocate will use the A-EQUIP approach to support all midwives to improve system performance and the experiences of midwives and women.


The A-EQUIP model is based on four distinct functions:
Restoration Clinical supervision

Personal Action for Quality Improvement

Education and Development

Monitoring, evaluation and quality improvement


The model supports a continuous improvement process that aims to build personal and professional resilience, enhance quality of care, and improve outcomes, whilst developing leadership capability.

It also aims to ensure that through staff development, action to improve quality of care becomes an intrinsic part of everyone's job, every day, in all parts of the system.


The A-EQUIP model is also designed to support women through advocating for their needs, providing direct support for women within a restorative approach and undertaking quality improvement in collaboration with women.

Liverpool Women's NHS Foundation Trust delivers the highest standards of care for women, babies and families.

Each year we deliver over 7,500 babies, carry out over 49,000 gynaecological inpatient and outpatient procedures, care for over 1,000 poorly & preterm new-borns, perform around 1,000 IVF cycles and have over 4,000 genetic appointments taking place.

We believe that this along with a strong dedication to research & innovation makes us the specialist health provider of choice in Europe for women, babies and families.


We have some of the leading experts in their field, which has been showcased on national TV and news, making our teams famous across the world for professionalism, skill & compassion.

The Trust is constantly innovating and evolving its services to provide the most cutting edge and modern care possible. As well as developing services on our current site we have long-term aspirations for the future. We have recently launched a number of new strategies which provide a detailed long-term plan for our services.

Check out why Liverpool Women's NHS Foundation Trust is a great place to work using the links below:
Monitoring, Evaluation and Quality Control


Deploy the "A-EQUIP model of advocating and educating for quality improvement (NHS England 2017), which provides a continuous improvement process that builds upon personal and professional resilience of midwives to enhance the quality of care for women.

Ensure that there is a strong interface between the Lead PMA and quality improvement within maternity and the wider organisation

Continue to develop the PMA team strategy, SOP and inspire a growing team of PMA's to develop through effective mentoring and succession planning

Use their expert knowledge in midwifery practice to support the Senior Midwifery team in implementing and monitoring midwifery practice ensuring that there are robust clinical governance assurance systems in place relating to midwifery practice

Organise and lead regular meetings with the PMAs within maternity

Demonstrate understanding of the role of the Professional Midwifery Advocate within the context of national governance policies and procedures.

Attend governance meetings, take part in Serious Incident reviews and attend the Perinatal Mortality Review (PMRT) meetings

To assist in implementing the Three Year Delivery Plan for Maternity and Neonatal Services and NHS Long Term Workforce Plan

Promote women centred care and autonomous midwifery practice in all clinical areas


Work with the quality and governance team to ensure early and ongoing support for midwives involved with cases that meet the criteria for national investigation e.g HSIB or MBRRACE.

Including facilitating debriefing for staff.

Undertaking quality improvement in collaboration with women

Providing direct support for women within a restorative approach

Escalate responsibly and appropriately if a midwife makes disclosures regarding child protection and / or vulnerable adult legislation


Initiate and participate in on-going research, audit and projects leading to the development of research based practices, development of Trust midwifery policies and ensure its effective implementation maintaining standards in accordance with the UK Law, Nursing and Midwifery Council and Trust guidelines.

To promote and disseminate clinical policies and guidelines which support clinical practice and education.

To participate in and support systems for assessing the users views on the quality of services provided.

Work closely with the Clinical Midwifery Management Team and the Maternity Clinical Governance Team in order to