CRM Executive

2 weeks ago


Norwich, Norfolk, United Kingdom Cotswold Company Full time

Job reference
TCC000257

Date posted
31/07/2023

Application closing date
14/08/2023

Location
Hybrid / Norwich Office

Salary
£30,450

Package
great benefits

Contractual hours
40

Basis
Full time

Job category/type
Marketing

CRM Executive:

Job description

  • We are really excited to announce this new opportunity, for a selfmotivated and ambitious individual to join our talented Marketing team as a Customer Relationship Manager
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  • You will love everything about data led marketing, from interpreting, analysing and managing data to working with colleagues to plan and execute a strong customer conversion and retention strategy.
  • Putting the customer at the heart of everything you do is essential.
  • Key responsibilities, within this dynamic role will include:
  • Working with the wider team to deliver multi
  • channel integrated campaigns to our existing customer and prospect audiences to maximise revenue opportunities.
  • Briefing and managing creative development, finalising build, testing, and scheduling weekly newsletters
  • Working closely with our inhouse creative team to develop compelling content and with our data partner to create targeting, testing and measurement frameworks to maximise impact.
  • Building new customer journeys, combining learnings to date and come up with new ideas to deliver on KPIs
  • Using a combination of customer insight, data analysis and test and learn strategies to improve the effectiveness of campaigns
  • Reviewing individual campaigns, providing data led, timely analysis along with actionable insights and clear recommendations to stakeholders
  • Supporting the CRM manager in developing our overall CRM strategy and creating a clear roadmap for delivery
  • Identifying industry trends and opportunities for innovation and developing business cases where required to support our growth in new areas
  • You will thrive from working in a fastpaced environment and are naturally a proactive, deadline driven multitasker, with a creative mind and a positive cando attitude. Your attention to detail will be second to none and your flexible approach to your work, will ensure you are successful in this role.
  • One of our company values is 'Passion for Progress' so loving what you do is so important to ensure The Cotswold Company stands out from the crowd. That will be easy for you though as you've gained some great experience and expertise (2+ years) in the data marketing field, which will enable you to hit the ground running. And if you have worked within a retail/furniture environment then that's even better

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