Digital Marketing Executive

2 weeks ago


Wetherby, Leeds, United Kingdom CLD Recruitment (Leeds) Ltd Full time
Digital Marketing Executive
£24,000 - DOE + Amazing Benefits
Wetherby

This is an exciting opportunity to be part of a forward thinking property company where you will be responsible for leading the execution of the companies UK paid search programmes & organic channels, focussing on a lowering 'cost per acquisition' across bothmediums whilst, SEO & PPC are the two main marketing channels, and the role is to develop, improve, and test efficient methods of delivering exciting new campaigns.

This is a data orientated role, including the reporting and analysis of leads.

Digital Marketing duties:

  • Execute the strategy for paid & organic channels.
  • Contribute to the digital marketing activity across both channels, working towards set KPI targets.
  • Conducting regular market research and staying abreast of competitor changes.
  • Supplying management with reports on progress of the organic and paid channels, highlighting progress and future opportunities.
  • Working within allocated budgets identifying ways to reduce paid media costs and provide advice to line manager.
  • Support the line manager to achieve agreed department targets and outcomes
  • Assist with SEO audits and execute recommendations to line manager
  • Provide and update keyword opportunities to line manager
  • Review and optimise content delivered by colleagues.
  • To be involved in new projects / website 'development' that can drive future and potential leads.
  • Manage and manipulate large data sets.
  • Analysing trends and making appropriate amendments and recommendations where required
  • Collaboration with line manager to ensure productivity remains at a high level
  • Working alongside the line manager to translate Company objectives into functional targets
  • Meet personal KPIs as set by line manager.
  • Monitor daily workload and prioritise tasks to ensure individual targets are achieved.
  • Assist the line manager in delivering an effective and consistent level of service, operating to agreed processes and timescales.
  • Participate in regular meetings to inspire and motivate the department as a whole to make even greater achievements.
  • Undertake market research to identify methods that the team can adopt so they continue to improve and excel in to contribute to the growth of the team
  • Have a blend of technical and marketing expertise to inspire the team to deliver an exceptional experience
  • Support other departments and team members by sharing data that will contribute the to the overall success of the Company
  • Any ad hoc duties as required by senior management

Essential:

  • A minimum of 1 years' digital marketing experience across SEO & PPC media
  • Analytical thinker, who regularly enjoys working with data and numbers
  • Experience of Excel to an 'intermediate' level

Desirable:

  • Any relevant experience working in marketing in the Property Industry
  • Google AdWords and Google Analytics certified would be an advantage
CLD Recruitment (Leeds) Ltd is acting as an Employment Agency in relation to this vacancy. CLD Recruitment (Leeds) Ltd is an Equal Opportunities employer; we welcome applicants from all backgrounds.

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