Digital Marketing Executive
2 weeks ago
£24,000 - DOE + Amazing Benefits
Wetherby
This is an exciting opportunity to be part of a forward thinking property company where you will be responsible for leading the execution of the companies UK paid search programmes & organic channels, focussing on a lowering 'cost per acquisition' across bothmediums whilst, SEO & PPC are the two main marketing channels, and the role is to develop, improve, and test efficient methods of delivering exciting new campaigns.
This is a data orientated role, including the reporting and analysis of leads.Digital Marketing duties:
- Execute the strategy for paid & organic channels.
- Contribute to the digital marketing activity across both channels, working towards set KPI targets.
- Conducting regular market research and staying abreast of competitor changes.
- Supplying management with reports on progress of the organic and paid channels, highlighting progress and future opportunities.
- Working within allocated budgets identifying ways to reduce paid media costs and provide advice to line manager.
- Support the line manager to achieve agreed department targets and outcomes
- Assist with SEO audits and execute recommendations to line manager
- Provide and update keyword opportunities to line manager
- Review and optimise content delivered by colleagues.
- To be involved in new projects / website 'development' that can drive future and potential leads.
- Manage and manipulate large data sets.
- Analysing trends and making appropriate amendments and recommendations where required
- Collaboration with line manager to ensure productivity remains at a high level
- Working alongside the line manager to translate Company objectives into functional targets
- Meet personal KPIs as set by line manager.
- Monitor daily workload and prioritise tasks to ensure individual targets are achieved.
- Assist the line manager in delivering an effective and consistent level of service, operating to agreed processes and timescales.
- Participate in regular meetings to inspire and motivate the department as a whole to make even greater achievements.
- Undertake market research to identify methods that the team can adopt so they continue to improve and excel in to contribute to the growth of the team
- Have a blend of technical and marketing expertise to inspire the team to deliver an exceptional experience
- Support other departments and team members by sharing data that will contribute the to the overall success of the Company
- Any ad hoc duties as required by senior management
Essential:
- A minimum of 1 years' digital marketing experience across SEO & PPC media
- Analytical thinker, who regularly enjoys working with data and numbers
- Experience of Excel to an 'intermediate' level
Desirable:
- Any relevant experience working in marketing in the Property Industry
- Google AdWords and Google Analytics certified would be an advantage
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