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Programmatic Planning and Buying Manager

4 months ago

London, Greater London, United Kingdom Omnicom Media Group UK Full time
Programmatic Planning and Buying Manager (Outcomes)

Outcomes offers a guaranteed performance model for digital media buying. Clients pay only on results, rather than ads served, with Outcomes assuming a forward position on the media, de-risking a client's investment.

Outcomes is a data and technology powered product, leveraging programmatic activation across a full funnel of KPIs from brand awareness guarantees down to lower funnel direct response results; all via an omnichannel approach.

Globally, OMG has placed a greater emphasis on the development of trading products, with Outcomes being a key focus.

The UK is a leading market for Outcomes development. To further our exciting growth ambition, we require an in-house planning and buying team, with a laser-focus on planning to and delivering cost effective guaranteed outcomes for our clients.

The Outcomes UK team sits as a centralised function within the wider OMG Digital team.

This role offers the successful candidate a real opportunity to shape and drive the growth of one of OMG UKs fastest growing specialist services.

Role Summary & Responsibilities

In this newly created role, we are looking for an Outcomes Planning & Buying Manager who will work with our UK agencies and technology partners to provide best-in-class Outcomes brief responses alongside leveraging buying platforms to deliver meaningful and cost-efficient outcomes for our clients.

The core responsibilities are described as follows:

Planning:

  • Education and thought leadership across OMG UK agencies, evangelizing the Outcomes capability, building advocacy and understanding of the Outcomes product. In the form of ongoing meetings, workshops presentations.
  • Client / agency brief responses , working with Outcomes technology partners to define the best route and plan to delivering a given outcome.
  • Building rapport and trust with clients. Whilst the agency will hold the client relationship,there will be opportunity to have direct client conversations.
  • Outcomes UK product strategy provision of opinion and ideas to feed into the product development roadmap.

Buying:

  • Management of campaigns in DSP (s) Campaign set up as per media plan, pixel generation, trading, optimization and delivery. PG and Deal ID deployment, SPO, performance reporting
  • Excellent understanding of digital ad tech platforms that focus on ad server, analytics and attribution services, and how they connect to both programmatic and direct IO display activation.
  • Communicate advanced programmatic strategies, bidding mechanisms and levers within a programmatic platform for external and internal stakeholders.
  • Ability to challenge and set realistic KPIs for appropriate measurement across multiple DSPs, formats and strategies.
  • Promotion of best-in-class output within team across day-to-day activation – including best practice adherence and quality assurance measures.
  • Troubleshoot and optimise key performance drivers to remove obstacles to delivery and implement potential solutions across multiple platforms.
  • Management of projects to deliver best commercial and client outcome.

Reporting Lines

Day to day this role will report into the Outcomes Director, UK. The role will also involve broad agency contact, working with agency teams to deliver on goals as set out by their clients.

Skills & Experience

  • A background in digital media, ideally from a media agency or ad tech business
  • Experience in managing junior members
  • Approachable and supportive management style
  • Strong knowledge of digital ad tech market
  • Strong interpersonal, diplomacy and relationship-management skills
  • Good at working collaboratively with teams and managing multiple stakeholders
  • Good understanding of DSP capabilities, DMP technology and digital ad tech stack
  • Excellent organizational and time management skills with ability to manage team to tight deadlines
  • Confident speaker able to deliver presentations with a strong and compelling narrative
  • Negotiation skills to deliver best commercial value for client
  • Advanced analytical skills (i.e. MS Excel VLOOKUPs)
  • Experience working with large data sets to identify trends and insights

At OMG, UK we have an underlying belief that our agencies and specialist services should reflect the society in which we live. Be that Age, Disability, Education, Ethnicity, Gender, Gender identity, National Origin, Religion or Sexual Orientation. Simply, we believe that Inclusion and Diversity makes for a more stimulating and inspiring working environment, where people are treated with respect and can be comfortable being themselves. Embracing these different approaches and thinking helps deliver tangible and positive results for us and our clients' businesses.

We are keen to encourage applicants from people from all walks of life and we want you to be at your best throughout the recruitment process, please discuss any specific adjustments with your Talent Acquisition team member or if you would prefer, please reach out to to just let us know (confidentially) how we can help you.

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