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Customer Marketing Specialist

3 months ago

Belfast, United Kingdom Rapid7 Full time

As the Customer Marketing Advocacy Specialist, you'll be supporting Rapid7's customer advocacy program. This includes management of our reference database, utilizing the reference tools and reference matching for the sales team. This role will also support internal and external coordination for our customer story process.

About the Team

Rapid7's Customer Excellence Team is responsible for building insights, customer knowledge, and marketing programs that help Rapid7's customers get value from our products and services. The Customer Marketing team is highly focused on customer engagement programs that promote customer engagement and retention, increase customer expansion and drive loyalty within our customer base.

About the Role

The Customer Advocacy Specialist will work with Rapid7's Customer Marketing team to build and implement a world-class customer advocacy program. In this role, your focus will be on managing a database of customer references. To accomplish this, you'll work closely with internal teams and directly with customers to generate acts of advocacy, including customer stories, review site generation, and direct references.

In this role, you will:

Manage customer reference database and utilization of reference tool by Go-To-Customer teams. Assist in internal and external outreach for customer stories, inclusive of case studies, testimonials and quotes. Generate customer reviews on review sites and for analyst needs. Partner with Go-to-Customer teams to generate new advocates. Organize report results of advocacy insights and results. Act as an evangelist for the customer, and advocate for a customer-first mindset

The skills you'll bring include:

Highly customer focused and oriented Minimum of 2-3 years of experience in marketing Ability to collaborate and build cross-functional relationships across Sales, Marketing and Customer Success High degree of emotional intelligence, able to empathize with customers and nurture relationships with them Strong written and verbal communication skills B2B marketing experience with technology/SAAS preferred

We know that the best ideas and solutions come from multi-dimensional teams. That's because these teams reflect a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, please don't be shy - apply today.