Media and campaigns officer

The post holder will be responsible for working as part of a team of media and campaigns officers, working on everything from audience insight to media relations and campaign execution.

This includes building relationships with key media organisations and stakeholders to identify opportunities which will support the delivery of the NHSBSA's business strategy. A key part of the role will be building a rapid response social media capability to deal quickly with disinformation and reclaim a fact-based public debate.

Main duties of the job

Working collaboratively and proactively with senior management teams in specific service areas, you will provide expert advice and deliver media relations, campaigns and communications activity in support of service objectives and the delivery of the NHSBSA's business strategy.

You will collate and deliver media and campaign monitoring reports as well as coordinate responses on service specific social media channels.

You will work collaboratively with colleagues across the wider Communications and Marketing Team to ensure communications activity is joined up and complimentary. You will use a targeted and integrated approach to campaigns, including use of media relations, engagement, events, integrated marketing techniques and digital/social content-led communications.

Working for our organisation

Here at the NHS Business Services Authority (NHSBSA), what we do matters.

We manage the NHS Pension scheme, process prescription payments and much more. Our services are used by NHS organisations, contractors and the public: we take pride in being part of something so meaningful, that touches millions of lives.

Just as we design our services around the needs of our customers, we place our people at the heart of our organisation. That's why when you join us, you'll be empowered and given the right support to help your career grow.

As one of the UK's Best Big Companies to work for, we're all connected to our values: Collaborative, Adventurous, Reliable and Energetic. We care about our people, our purpose, and your progress.

We strive to offer a fantastic colleague experience, where every voice is heard, and every colleague is supported and respected. Wellbeing, diversity and inclusion is at the centre of this, so when you join us, you can connect with our Lived Experience Networks who help us to bring our authentic selves to work.

We welcome applications from people of all backgrounds and circumstances. We are committed and proud to be a flexible employer and will endeavour to offer a working pattern that suits you wherever possible, whether that be hybrid working, flexible hours, job sharing and more.

Ready to join us on our journey to be a catalyst for better health? Apply today and see where the NHSBSA can take you.

We are people connected to care.

Detailed job description and main responsibilities

In this role, you are accountable for:

Developing and maintaining excellent working relationships with the Communications team at the Department of Health and Social Care and at other arm's length bodies, journalists and senior managers at the NHSBSA.
Acting as a business partner to specific service areas, working collaboratively with senior management teams to understand their communications challenges and developing innovative solutions that benefit the business and the customer, helping to deliver the NHSBSA's business strategy.
Working closely with the Freedom of Information team to ensure context is provided to responses where appropriate.
Taking a proactive approach to media relations and working with Heads of Service to brief key journalists on NHSBSA initiatives as appropriate.
Writing press releases, media responses and content for external publications, ensuring appropriate tone of voice and that the NHSBSA narrative and key messages are reflected.
Collating and delivering media and campaign monitoring reports, which will form part of an overall performance dashboard for the Communications and Marketing team.
Dealing with highly complex and sensitive information where you will need to influence and persuade senior managers to take an appropriate communications approach.
Managing crisis communications for your service area and working across the organisation to ensure messages are reflected internally and externally as appropriate.
Developing, implementing and evaluating high quality, external communications campaigns using the Government Communication Service OASIS model to influence demand and behaviour change, particularly increasing awareness of our services and how to access them correctly.
Ensuring your communications activity uses data and insight to understand what our customers need, how they behave, how we can change behaviour and to evaluate our work.
Working with colleagues in the wider Communications and Marketing team to develop a communications forward plan to map out activity.
Developing a good understanding of activity across the wider Communications and Marketing team to ensure work is complemented and not duplicated, and to identify joint opportunities for promotion.
Building strong and positive relationships with senior colleagues and networks across the NHSBSA and acting as the communications link between your service area and other government departments, professional bodies and key journalists.

In addition to the above accountabilities, as post holder you are expected to:

Undertake additional duties and responsibilities in line with the overall purpose of your role and as agreed by your line manager.

Demonstrate NHSBSA values and core capabilities in all aspects of your work.

Foster an environment where your own and colleagues' safety and well-being is promoted.

Contribute to a culture which values diversity and inclusion.

Comply with NHSBSA policies, procedures and protocols as they apply to your role.

Person specification Qualifications

• Degree in relevant subject area or equivalent relevant experience.
• Postgraduate qualification in a relevant subject area.

Experience

• Significant experience of working with senior managers on a wide range of communications - digital engagement, media handling, proactive PR, marketing, campaigning, communications strategy and evaluation.
• Experience of delivering behaviour change campaigns and using data and insight for evaluation.
• Experience of creating and delivering communications plans and developing media strategies and protocols.
• Experience of achieving an effective balance between decisiveness and analysis - recognises when an issue requires a more considered response or immediate confident decision.
• Experience of working collaboratively with key stakeholders to come to an agreed outcome.
• Experience of operating within a large, multi-site and complex organisation.

Personal qualities, knowledge and skills

• Specialist media handling skills - experience in the handling of high profile, complex, sensitive issues with potential to damage reputation.
• Ability to operate dynamically in an environment of change and manage and prioritise multiple programmes of work.
• Strong team player, committed to an ethos of continuous improvement, and has a positive outlook and attitude, acting with passion, enthusiasm and commitment.
• Ability to analyse highly complex and sensitive information and persuade others to take an appropriate communications approach.
• Understanding of and use of new technologies including social media and apps, and is proactive and creative, with a track record of trying new things.
• Understanding of data and audience insight to inform communications activity.

The NHSBSA is passionate about creating a diverse and inclusive organisation, which is a great place to work and truly reflects the diversity of our customers. We welcome applications from talented people of diverse characteristics including age, disability, gender identity and expression, race or ethnicity, religion or belief, sexual orientation, or any marginalised group. We also welcome applications from all those in the Armed Forces Community.

At the NHSBSA we pride ourselves on being a Disability Confident Leader, Stonewall Top 100 employer andwe'verecently been awarded the Employers Network for Equality and Inclusion Gold Standard benchmark.

We offer an invitation to the first stage of the selection process forpeople with disabilities thatwish to be considered under the Disability Confident scheme, and for members of the Armed Forces Community, whereall of the essential criteria in the person specificationare met.

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