SEO Analyst

2 weeks ago

Reading, Reading, United Kingdom Primark Stores Limited Full time

Our Digital teams are right at the heart of what we do. Surrounded by some of the best Digital Specialists in the industry, you'll bring your own ideas to the business - helping to shape the experience of our customers as part of a forward-thinking team.

As the SEO Analyst- German Speaker, you will be responsible for analysing the content of the German website, identifying gaps and optimising pages for better search results. This includes identifying marketing opportunities and making recommendations to increase website traffic. To be eligible for this role, you must have prior experience in a similar position, and be comfortable with content writing. This position is only open to native German speakers. What You'll Get
The world is changing and it's important we support our colleagues. People are at the heart of what we do at Primark so it's essential we provide the right environment for you to perform at your best. That's why we offer benefits that put you first. Some of our benefits are:
  • 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
  • Flexible Working, the opportunity for an early Friday finish, and a subsidised cafeteria.
  • Primark Perks – Discounts with some local partner businesses to our offices
What You'll Do:
In your role, you'll collaborate with different people across a range of skill sets. Here's a flavour of your day-to-day:
  • Support the SEO Manager in driving the SEO roadmap, prioritising key activities as needed.
  • Work closely with the SEO Manager, digital trading, content and web production teams to ensure the website is fully optimised for SEO and the right content is being created to drive SEO projects.
  • Write and optimise commercial and inspirational content to support brand campaigns, increase visibility and drive organic traffic.
  • Managing Primark store listings through a third-party platform
  • Perform keyword research and competitive analysis.
  • Perform audits, analysis, and reporting on issues/opportunities across the sites.
  • Identify and drive opportunities to grow online channels through new SEO projects
What You'll Bring
Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:
  • 2-3 years' B2C SEO Experience, ideally within the digital/retail space
  • Experience with Google Analytics, Google Search Console as well as SEO tools such as Majestic, Screaming Frog, Botify, Stat, SEMrush, etc.
  • Excellent planning and organisation skills, ability to multi-task, plan and prioritise work schedule for self and work within agreed timescales.
  • Excellent attention to detail and an ability to analyse and interrogate high volumes of data as well as demonstrating an ability to focus on higher level overview
Ready? Good - because we can't wait to see what you can offer. You'll be joining a team of diverse, passionate, and talented individuals where you'll truly belong, collaborating on projects that will shape the future of our industry. If you're excited about this role but don't meet all the criteria, we encourage you to apply. You may be the right candidate for this role or another one, and our recruitment team Can determine where your skills may fit in at Primark. Apply to be part of our future and we'll help you develop yours. If you need any reasonable adjustments or have an accessibility request during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist. All offers of employment are subject to background checks, including the right to work, reference education and for some roles criminal, and financial checks. If you have any concerns please reach out to our talent acquisition team to discuss.
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