PPC Manager/senior Manager
2 weeks ago
Basingstoke office based (hybrid) - 3 days a week
£Are you an experienced, motivated and utterly brilliant PPC Manager? Want to work for a leader in B2B SaaS and flex your Pay-Per-Click muscles?
Our technology helps our customers to manage their supply chain governance, risk management and compliance.
We work across public and private sector and have over 60k customers across the UK across 20 different sectors including construction, transport, retail, hospitality education, facility and property management, manufacturing, local and central government.
Once for All is seeking a skilled and motivated Pay-Per-Click (PPC) Manager to join our marketing team.The ideal candidate will be responsible for managing and optimising our PPC campaigns to drive quality leads and contribute to the overall commercial growth of the organization.
PPC Campaign Strategy:
Develop and implement effective PPC strategies to achieve lead generation and conversion goals.
Conduct thorough keyword research and analysis to identify high-value, relevant keywords.
Stay updated on industry trends and competitor activities to enhance campaign performance.
Create, set up, and optimize PPC campaigns across various platforms such as Google Ads, Bing Ads, and other relevant channels.
Monitor and analyse campaign performance, adjusting bids, ad copy, and targeting to maximize ROI.Implement A/B testing to optimize ad creatives and landing pages for better conversion rates.
Continuously monitor and refine keyword lists to ensure relevance and performance.
Regularly refresh ad creatives to maintain engagement and relevance.
Collaborate with the design and content teams to optimize landing pages for conversion.
Conduct A/B testing on landing pages to improve user experience and increase conversion rates.
Reporting and Analysis:
Generate regular reports on key performance metrics, providing insights and recommendations for improvement.
Stay abreast of industry trends, best practices, and algorithm updates to ensure the competitiveness of our PPC campaigns.
Bachelor's degree in Marketing, Advertising, or a related field / or some really strong, relevant work experience.
Be able to come to our Basingstoke office and at least 3 times a week.
Proven experience in managing PPC campaigns with a successful track record of lead generation and conversion.
In-depth knowledge of Google Ads, Bing Ads, and other PPC platforms.
Experience of working across all social channels ie YouTube, X, Facebook, Instagram etc
Strong analytical skills with the ability to interpret data and provide actionable insights.
Excellent communication and collaboration skills.
If you are a results-oriented PPC professional looking to make a significant impact and contribute to the growth of Once for All, we encourage you to apply.
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