Estée Lauder Companies

Job Description

Job Number:

Estée Lauder Companies | Senior Consumer Insights Manager (Fixed term contract) (

Job Number: Brand Job Job : Marketing Primary Location Primary Location : Europe, Middle East, Africa-GB-ENG-London Schedule Schedule : Full-time Shift Shift : 1st (Day) Shift Job Type Job Type : Standard

Description

POSITION SUMMARY

At Estée Lauder Companies the Consumer is at the heart of everything we do.
The ELC Senior Consumer Insight Manager is responsible for building and maintaining a robust and agile understanding of UK consumer trends, behaviours and opportunities, delivering this learning into our brand and functional teams, and demonstrating how this insight can be turned into action to win.
They are responsible for leading a team that will support the brands and central functions to ensure that the Consumer is at the heart of every decision; be that understanding who they are, the products they purchase and the channels they engage in to ensure these are embedded into decision making across marketing, communication, omni-channels, as well as the broader brand & regional strategies.
Working hand in hand with the Data & Analytics and wider Enterprise Marketing team, this ever-evolving role is critical in answering the most pressing questions and challenges in a clear and coherent way. Turning big data into accessible stories. Not only will they help with the here and now, but also will provide insights on how the business can evolve, stay ahead of the competition and build market share.
This role will help to shape and build the UK strategy, supporting the Data & Analytics Director, Regional VP Enterprise Marketing & Data and the ELT on consumer behaviour and trends to give strategic direction and insights that will help build and execute a winning strategy.

WHAT THIS ROLE DOES

General:

• Power Estee Lauder Companies portfolio of 19 brands with actionable consumer insights across all categories (Makeup, Skincare, Fragrance and Haircare)
• Lead the Insight function within the EM&D team, building and activating the strategy across Consumer, Channel and Category
• Build the insight pillars for the region: From Innovation and Trends, Consumer Segmentation, Cultural Relevancy, Social Listening, Shopper Insight (online, in-store and omnichannel) to Brand Health Tracking
• Lead on education, embedding and implementation of new Brand Health Tracking strategy
• Oversee the activation on the Channel and Competitor Insights pillar: building proactive and reactive Competitor tracking, as well as providing insights to the business on current and future trends in consumer shopping habits
• Develop and execute Category Pillar insights: focusing on the categories and sub-categories that are driving growth within the region and our business, as well as continuing to build learnings on product-specific insights such as product claims and ingredients
• Partner with the Data & Analytics team integrate to 1st and 3rd party data (such as CRM and NPD/IRI data) with consumer insights in a cohesive way. Backing up broader consumer, market trends with quantitative data to provide a clear story
• Own & cascade a company wide Insights Newsletter that covers the latest insights & updates from the Enterprise Marketing & Data team.
• Run qualitative (consumer panels) and quantitative studies throughout the year: by brand demographic or strategic focus area, to quickly answer key business needs.
• Provide inputs on future state requirements needed for the function, identifying new tools, systems and suppliers ELC can partner with to continue to drive strategy forward
• Work in partnership with our key agencies and partners (Morning Consult, WGSN, Toluna, Mintel, Research agencies etc.) to bring to life new trends and opportunities, and keep in touch with evolving consumer behaviors
• Own and launch new tools and systems specific to function (Social Listening, Search Listening, Trend prediction tools) within the region. Ensuring tools are fit for purpose, cascades are managed throughout the business and sufficient training provided to brand users
• Leading organisational transformation within the Insights team, ensuring seamless transition for the team and the business.

Role Responsibilities:

• Report to UK Director of Data, Insights & Analytics
• Work closely with Global & Regions Consumer Insights teams
• 2 x Direct Reports
• Be the key point of contact for all Regional Brand teams insights requests, research & support
• Collaborate with Global Innovation, Trend, and Category Insights Team; Global Foresight & Insight Teams, Global Corporate Marketing Analytics and Global Retail Channel Team
• Link into UK ELT on Key Regional projects
• Responsible for managing all key insights agency contacts & contracts in the Region
• Support all corporate, global and brand consumer insight initiatives

Within Consumer Insights:

• Leadership/ Decision Making/ Independence of Action and Accountability:
• Develop and own roadmap for current and future Insight initiatives within the region
• Own and evolve key initiatives such as brand health tracking for the region. Managing and developing relationship with existing suppliers and continuing to develop a robust picture of consumer perception of our and competitor brands. Responsible for ensuring results are cascaded & integrated in all brand plans from media, to communications and to search planning
• Own and drive brand-lead Consumer Insights research & workshops in key strategic areas i.e. Ingredients, Messaging testing, claims, Cultural Relevancy
• Run qualitative (consumer panels) and quantitative studies throughout the year: by brand demographic or strategic focus area, to quickly answer key business needs.
• Track trends via key regional trend reports and quarterly category & subcategory trend reports, to keep brands updates of latest movements in the market.

Budget Responsibility /Decision Making & Team Management:

• Introduce cutting edge methodologies and agencies to deliver fast, actionable insights for the brands
• Responsible for the continued development & management of 2 direct reports
  
  

Problem Solving:

• Offer brands a deeper understanding of the UK consumer via insights on generational, life stage and mindsets and consumer language to better target, speak more relevantly, and cut through.
• Be the first point of contact for all brand consumer queries & support to build out consumer strategies to win.
• Conduct & oversee Portfolio analysis to understand the biggest pockets of opportunity for the business

Strategic Leadership & Stakeholder Management

• Work collaboratively across all areas of EM&D to create and activate best practices across the functions
• Collaborate with Global colleagues in Consumer Insights and Global Innovation, Trend, and Category Insights to share latest trends, projects and best practices, & find opportunities to partner
• Feed into global war rooms for innovation and runway
• Present Regional strategy, research findings, plans and proposed structures to Senior Vice President & General Manager, Global Retail

Qualifications

WHAT YOU WILL NEED TO BE SUCCESFUL IN THIS ROLE

HIGH-TOUCH LEADERSHIP COMPETENCIES

• Thinks Strategically: Takes a broad view of the business, industry, and consumer environment to anticipate
  and plan for the future. Identifies the focus and defines where to play, how to win and what capabilities and
  management systems are required.
• Embraces and Initiates Change: Distinguishes what to preserve and what to change. Has the courage to
  initiate and lead the changes that drive success.
• Builds Collaborative Relationships: Builds relationships based on trust and respect. Promotes the inclusion
  of diverse knowledge, skills, and experiences to achieve results.
• Demonstrates Learning Agility: Ability to anticipate change, face reality, draw conclusions, and swiftly
  mobilize to adapt to changing needs and demands.

I,D&E STATEMENT

The Estée Lauder Companies' collective vision is to be the most inclusive and diverse beauty company in the world, and to be both the employer of choice for diverse talent and the brand of choice for our global consumers. We are a people first company, respecting and caring for our employees, communities, and consumers. With consumers in approximately 150 countries and territories, and 70 languages at the point of sale in the UK & Ireland, it is essential that we continue to have a diverse workforce that understands local relevance and the changing beauty needs of all our global consumers.

COMPENSATION AND BENEFITS

• Hybrid Working (2 days WFH, 3 days office based)
• Generous Bonus Opportunity that usually performs ahead of target
• 25 Days Annual Leave (exc. Bank Holidays) that increases with length of service up to 29 days.
• 1 additional day of Annual Leave to celebrate your birthday
• Holiday Purchase scheme that enables you to get five additional days
• Summer Fridays for five months of the year
• Market leading Family Leave provisions
• Generous Staff Discount & Credit
• Benefits platform with exclusive discounts and offers
• Mental Health Wellbeing Provisions (Unmind App and Employee Assistant Programme)

Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
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