Digital and Affiliate Manager

2 weeks ago

London, Greater London, United Kingdom Pentasia Full time

Our Client is a live draw operator based in the UK. They are looking for a Digital and Affiliate manager to run there Live Draw website attract players and affiliate partners to grow the profitability and brand

Job Purpose:

The key focus of this role is to commercialise thewebsite.

Revenue Generation:

  • Ensure the website inventory is understood and drives optimal revenue
  • Ensure that theypartner with appropriate 3 rd parties to exploit any advertising revenue opportunities forcommercial advantage
  • Identify any further commercial opportunities i.e. sponsorship, partner promotions and create compelling opportunities and implement on thewebsite, apps, social platforms

Development of Digital Channels:

  • Ensure the website and apps are fit for purpose and meet the needs of the different territories where theproducts are heavily sold and embedded
  • Ensure that the customer journey and customer experience is clear, optimal and competitive
  • Ownership of website and app new features, testing and promoting to live in conjunction with the3 rd party provider

Reporting/ Analytics:

  • Provide a reporting pack on relevant performance of website and apps and affiliate and other revenues (financial, analytics, supplier performance)
  • Provide a reporting pack on social media KPI's and content performance.

Content Management Strategy:

  • Support Marketing Customer Activation Manager to implement a content strategy for the website and apps and social media platforms.

TheDigital & Affiliate Manager is responsible for the following:

  • All partner deals, terms and conditions, onboarding
  • Reporting and analysis of commercial revenues month by month
  • The roadmap for the website– and how we will develop the website and apps to optimise the customer experience and to onboard new products and features
  • Monthly analytics reporting of the website and apps and social media platforms.

Skills and Experience:

The successful candidate must:

  • Already have existing affiliate experience and relationships in this industry
  • Be able to demonstrate effective relationship building with new revenue-generating partners to creatively optimise commercial opportunities
  • Possess excellent communication skills to forge effective relationships with 3rd party suppliers, commercial partners and internal departments.

If you are looking for a role where you can drive the growth of a successful live draw website and really look at how to grow then please get in touch.

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