Marketing Programmes Specialist

1 week ago

WaltononThames, Surrey, United Kingdom Kia Europe Full time

Welcome to Kia UK

About Kia UK:

Kia UK is a major player in the automotive industry, offering a wide range of models across various vehicle segments. The brand has gained popularity in the UK, ranking as the fifth most favored car brand in 2023. With over 190 dealerships nationwide, Kia is renowned for its cutting-edge electrified products that embody the future of technology today. Leading the charge are award-winning vehicles like the fully electric EV6 and the innovative EV9.

Having experienced continuous growth for more than three decades, Kia UK attributes its success to bold design, top-notch products, and evolving customer service. By 2027, the brand aims to introduce nine fully electric vehicles in the UK, demonstrating its commitment to sustainable mobility solutions on a global scale.

At Kia UK, people are central to everything we do. Every day presents an opportunity for personal and professional growth. This commitment to our team was acknowledged when Kia UK was recognized as one of the UK's Best Workplaces 2024 by Great Place To Work, also receiving accolades in the 2023 Best Workplaces for Women. Employees appreciate the positive work environment, trust in management, strategic vision, and employee benefits.

About the Role:

Kia UK, following a successful sales year in 2023, continues to focus on sustainable retail sales growth, with Marketing Programmes playing a key role in our campaigns and communication efforts.

We are excited to offer a position on our winning team for a dynamic Marketing Programmes Specialist. In this role within the Marketing department, you will be responsible for managing budgets, enhancing our relationship with Kia Finance, and contributing to our innovative campaigns.

The ideal candidate will possess expertise in consumer finance, process improvement, and analytics, combined with strong communication skills. You will serve as the go-to expert for our offers and dealer communications.

If you can demonstrate your passion and innovative ideas to elevate this role, we are eager to hear from you.

Key Responsibilities/Tasks:

The Marketing Programmes Specialist will collaborate with the Marketing Programmes team to develop and execute high-quality incentive programmes that drive retail sales for Kia UK. This role involves contributing to new quarterly campaign development, accurate budgeting, and engagement with the Field Team and Kia Finance to maximize offer impact.

As an Analytical Expert:

  • Play a key role in modeling and managing the substantial KUK incentive spend
  • Participate in presentations to Senior Management for quarterly campaign approvals
  • Ensure data accuracy for quarterly incentives to calculate and forecast spend
  • Produce performance and benchmark reports, including performance dashboardsLead ad-hoc reporting to support strategic business decisionsContribute to the European Quarterly Business Review process

Strive as a Creative Force:

  • Create impactful quarterly campaigns to boost Kia UK's retail performance
  • Bring fresh ideas to campaign planning
  • Collaborate with marketing and PR teams to effectively convey campaign messages
  • Assist in creating commercial updates and presentations to various stakeholders
  • Facilitate dealer payments for incentives and ensure financial accuracy

Other Responsibilities:

  • Act as the Marketing Programmes Manager when needed
  • Provide guidance to Marketing Programmes Analyst
  • Initiate process improvements and enhanced reporting
  • Engage with Finance, Field Team, and dealer network on various initiatives

About You:

  • Hold a degree or possess relevant industry experience
  • Minimum of two years in an analytical/numerical role
  • Knowledge of SAP and PowerPoint desirable
  • Proficient in Excel
  • Strong attention to detail and numeracy skills
  • Effective written and verbal communication abilities
  • Self-motivated team player with excellent initiative
  • Experience in managing cross-company projects

Benefits:

- Flexible working hours

- Hybrid working options

- Employee Car Scheme

- Onsite Chef and daily lunch

- Comprehensive medical and dental care

- Generous annual leave and holidays

- Wellness benefits and financial guidance support

- Diverse leisure clubs and social events

- Opportunities for charitable engagement

- Birthday vouchers and celebratory events

Join us at our Head Office in Walton-on-Thames for an enriching opportunity to be part of the Kia UK family. Conveniently located near the station with ample parking, including EV charging facilities. Accessibility support available upon request.

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