Digital Experience Lead

2 weeks ago

Uxbridge, United Kingdom Mondelēz International Full time

Job Description:

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.
At Mondelēz International, we empower people to snack right.

Think about it.

All around the world, there's a universal cultural tension:
the lines between meals and snacks are blurring.

From on-the-go "second breakfast" needs to a mindful moment of indulgence in the evening, our brands and products have opportunities to satisfy consumers throughout the day.

So there's an increasing snacking need - but consumers don't want to have to choose between snacking and eating right.

Insert Mondelēz International... and our Purpose to empower people to snack right. Consumers decide what and how they want to eat.

We simply obsess over their interests and innovate to make sure they continue to reach for the goodness of our snacks when they want a delicious, wholesome, nutritious, or indulgent bite made from ingredients and with packaging they can feel good about.

Our purpose drives each decision we make. It is the lens through which we see the world. It inspires us to give our best each day. And it gives our work deeper meaning. We empower people to snack right.

Purpose of Role

In Marketing & Media, you'll be the ones who first capture our consumers' imaginations, giving them a tantalizing taste of our brands.

You'll work to help our brands stay culturally relevant to consumers by developing and activating digital experiences that capture their imagination, passion, and loyalty.


The Digital Experiences Lead will be responsible for high-level development and deployment of the MDLZ social & digital strategy (owned & earned content & platforms ), fully aligned with our paid (digital) media support ) across MDLZ brands in collaboration with local/global MDLZ teams and agency partners - driving exceptional digital content & conversation experiences.

The individual must be a capable manager who is confident and experienced in leading agencies and internal resources to complete deliverables on time and at an industry-leading level of quality.

They are expected to be a thought leader, capable of optimizing current efforts and bringing new insights through a mixture of innovation and broad, creative thinking.


How you will contribute

  • Social _Community Development _, Website, Content Experience _& Governance _
  • Deploy MDLZ digital agenda through the establishment of local market principles and vision for how our Brands react, engage and show up across owned Social Media platforms
  • Provide thought leadership on a market level, leveraging knowledge of trends and culture to become the goto resource for consumer conversations, marketing innovation, and share learning & best practices across regions
  • Lead and direct agency social teams to activate social media vision through development and execution of comprehensive platform and content strategies across multiple MDLZ Brands
  • Filter agency and marketing partner concepts to ensure meaningful connection to target audiences and Brand purpose
  • Evangelize effective content workstreams and identify efficient sources to produce high volume, lowcost content leveraging global ecosystem
  • Guide recommendations for infiltrating new and emerging platforms and charter firsttime, innovative tactics to create bestinclass digital experiences
  • Leverage and manage social listening tools to derive insights, trends and collaborate with internal stakeholders to address opportunities and risks
  • Build brand identity and support the design of engaging consumer experiences across MDLZ owned websites and promotional platforms
  • Identify, evaluate and create synergies among Brand owned & Ecomm sites, focusing on front end content experiences that sync with brand vis id, campaigns, and optimal user experience
  • Develop pathing strategies ensuring digital campaigns result in bestinclass consumer journeys
  • Establish and organize a topquality community management process, including Tone of Voice development, response strategy, and collaboration with customer service & engagement teams
  • Maintain social governance, assisting with new channel setup, inventory of all social channels and adhering to all global standards/principles
  • Consumer Data / CRM Strategy _
  • Develop, own and execute a data roadmap for all relevant NE brands, building from now to 2030
  • Act as a Data Privacy champion for Marketing, monitoring the compliance of marketing projects with regulatory procedures and processes and raising feedback to the DPO on processes gaps and efficiencies
  • Work efficiently with the Digital Identity and Data team and external partners to define, extract, and synthesize available data and develop an optimal deployment strategy
  • Lead on developing a robust CRM strategy that adheres to global principles with local needs & captures all required consumer info
  • Champion strategic and datalead thinking within the o

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