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Executive Head of Marketing

3 months ago

London, Greater London, United Kingdom Sussex County Cricket Club Full time £24,000
Marketing Executive

Location:
Sussex Cricket, The 1st Central County Ground, Hove with work at the out-ground cricket festivals

Hours:
Full-time, including weekend and evening work

Sussex Cricket is recruiting a Marketing Executive to deliver marketing activity in line with the marketing strategy for Sussex Cricket Ltd and Sussex Cricket Foundation.

Experienced in CRM management with ability to build targeted/segmented email campaigns to drive ticket sales
Experience with website CMS Experience assisting with social media channels
Ability to edit, create and strategically publish graphics across social, email and website channels
Leading the development and deployment of the Sussex brand identity across multiple touchpoints including social assets and all other marketing resources
Responsible for all match day stadium branding and signage, including all printed branding and digital screen assets, in line with guidelines and to high standard
Proficient in Adobe Creative Cloud
Delivery of matchday marketing materials and activations, including big screen and livestream digital ad reels

The ideal person must be flexible and willing to work irregular working patterns and unsociable hours in response to matchday needs.

Sussex Cricket is committed to improving the diversity of our workforce.

We welcome applicants from all walks of life and backgrounds who can bring diversity of thought and experience to the Club.

disability; Sussex Cricket is committed to safeguarding- protecting children, young people and vulnerable adults. To deliver marketing activity in line with the Marketing strategy for Sussex Cricket Limited (SCL) and Sussex Cricket Foundation (SCF) ('the Organisation')
Support third-party relationships and providers relating to the marketing of the Organisation
Work with each functional area of the Organisation to ensure a coordinated marketing process
Direct involvement in the marketing and communication strategies and their implementation
Drive campaign activations and lead on tournament and match promotion activity
Supporting the development and deployment of the Sussex brand identity across multiple touchpoints including social assets and all other marketing resources#
Actioning the development of tournament and match promotion plans, including engaging with third party agencies appropriately to ensure flawless execution
Responsible for all match day stadium branding, including all printed branding and digital screen assets, in line with guidelines and to high standard
Support on the creation of the annual marketing strategy with support from the Director of Growth.
With support and guidance from the Director of Growth, ensure the Organisations marketing is delivery in line with the marketing strategy
Brand guardian for all content that is produced by the Organisation and their Creative and Digital partner
Deliver all aspects of e-marketing and CRM audience collation, including the effective management of the Organisations Email and CRM partner, for the Organisation Provide regular reporting on the Organisations marketing reach and engagement Collaborate with the Social Media Manager and Media and Communications Manager to deliver the digital newsletter
Ensure the effective use and management of the CRM system to ensure the organisations data and marketing is progressive
Ensure the organisations website, marketing content, ticketing spotlights and information is continually up to date
Ensure marketing collateral (e.g. posters, adverts, email signatures) for the Organisation is briefed, produced and delivered on time via the Organisations Creative and Digital partner
Liaison with key external stakeholders including management of Creative and Digital partners, CRM partner and other suppliers Manage and deliver Match Day Activation and Fan Engagement within budget agreed with the Director of Growth
Ensure PA script, big screen assets and advertising reel is produced and updated for each match day and major event
Act as the primary point of contact for the ECB in relation to marketing,
Assist the Director of Growth with processing of invoices relating to the marketing partnerships and/or relating to other suppliers
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