Marketing Director

1 week ago


London, Greater London, United Kingdom Times Higher Education Full time £60,000 - £80,000

STRATEGIC MARKETING DIRECTOR
HYBRID / LONDON
Times Higher Education is the data provider underpinning university excellence in every continent across the world.

As the company behind the world's most influential university ranking, and with almost five decades of experience as a source of analysis and insight on higher education, we have unparalleled expertise on the trends underpinning university performance globally.

Our data and benchmarking tools are used by many of the world's most prestigious universities to help them achieve their strategic goals and our events series act as the home of higher education thought leadership around the world.

We are hiring for a Strategic Marketing Director ,responsible for providing strategic consultancy services to higher education; focusing on the research, design and implementation of comprehensive marketing strategies for an exciting range of Higher Education sector clients across academia, government and industry.

Leading on brand and reputation transformation consultancy, the ideal candidate will have extensive marketing experience and comprehensive knowledge of branding.

The Director role will be based in London, or hybrid working remotely in a UK location. Leading the creation and execution of client marketing strategies, from research through to creative execution and activation
Liaise with commercial directors and external clients to define client requirements, managing project design and finances
building, leading and nurturing the team
Line management of Senior Consultants/Consultants and members of the creative services team
Identifying new opportunities for THE to support the achievement of clients' strategic objectives and designing research and creative solution to meet those needs
Alongside other directors, lead on profile raising of the Consultancy team, through thought leadership, marketing, and maintain professional and technical knowledge, including attendance at THE events and reviewing professional publications
Extensive experience of complex project management, financial management, and successful delivery of projects.
Expert in the development of marketing strategies including; brand and reputation research, defining audience segmentation and targeting, brand positioning and development (with experience in leading copywriting, design, etc), and defining marketing tactics (such as advertising, events, web development)
Experience of leading a creative services team
Excellent communication and interpersonal skills to work with various internal stakeholders and external clients globally (including senior stakeholders from academia, government and industry)
Critical thinking skills with strengths in qualitative or quantitative data collection and analysis
Advanced knowledge and understanding of the higher education sector and government policy for higher education
Willing to work irregular hours and travel internationally
Familiarity with data analysis software and data visualisation tools

With colleagues located around the world, we know that our individuality and diversity of experiences are our greatest strengths.


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