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Digital PR Executive

3 months ago

Carlton, North Yorkshire, United Kingdom Hillarys Full time
This is a hybrid role, with three days in the office and two days working from home.


Hillarys are part of the Hunter Douglas group of companies, so this role provides opportunities to work across multiple brands under the group.

You will work closely with different teams across our Marketing function, including the SEO, Design, and Brand teams, so good relationship building skills are essential.


Reporting to the Digital PR Manager, the right person will have at least
one years' experience in Digital PR while also having a strong knowledge of its role in SEO.


As a Digital PR Executive, here is an idea of what you will be doing:

  • Planning and implementing Digital PR Campaigns from concept to outreach.
  • Keeping up to date with industry market trends to fuel campaign development.
  • Maintaining and updating media lists and reports.
  • Maximising link building activity across our brands.
  • Identifying and developing effective working relationships with key media contacts for suitable niches/ sectors.
  • Drafting editorial copy, including press releases, features and bylines.
  • Has proven and demonstrable results launching creative campaigns and reactive PR to secure coverage and links.
  • Is passionate about Digital PR, loves to learn, and stays up to date with the industry.
  • Has strong timemanagement skills, adept at efficiently and proactively meeting deadlines with excellent attention to detail.
  • Has experience in leading ideations.
  • Is proficient in the use of outreach and media database tools.
  • Has experience in dealing with shortlead reactive opportunities through the likes of ResponseSource and/or #JournoRequest.
  • The ability to work independently and take initiative.
  • Is an effective team player with a collaborative mindset.
  • Is proactive in voicing ideas and suggesting improvements when necessary.
  • Is susceptible to change when circumstances dictate.
  • Has excellent written and verbal communication skills
  • Is openminded, creative and proficient in idea generation.
  • Ideally, has
    12 years' experience in Digital PR (agency or inhouse)
  • Has experience working in Home Interiors
    desirable but not essential.

Why should you consider this role? Here are just a few reasons:

  • Make an impact: Take on a key role in our dynamic and results-orientated PR team, and have a lasting impact on our stakeholders by establishing effective working relationships.
  • Think for the future: Contribute to driving our brands forward with new ideas and initiatives.
  • Career progression: Grow your career in PR, by joining a marketleading organisation, renowned for its commitment to innovation and excellence. We excel in nurturing the career development of those who join us and are passionate about what they do.
When you join us, you will receive a wide range of benefits, including generous colleague discount for you, your family and friends, a healthcare and lifestyle benefits package, a wide range of wellbeing initiatives, and a fantastic office environment


We understand that there is no 'one size fits all' approach, and with this in mind, we are dedicated to providing an inclusive workplace where every colleague feels valued and comfortable to be their true self.

If you require any reasonable adjustments throughout the recruitment process, please let us know and we will be happy to accommodate.


Please note, all successful applicants will be required to complete two short online assessments and a pre-interview task as part of the recruitment process.

Everyone who applies will receive a response.