Category Executive

2 weeks ago

Leicester, Leicester, United Kingdom Samworth Brothers Full time

About The Role:

Join the Samworth Brothers Team and become part of our dynamic family


At Samworth Brothers, we genuinely care about our colleagues and strive to create an engaging environment that values your unique contributions.

We are committed to your success and offer a range of exceptional benefits that we believe supports your life and personal aspirations:

  • Enhanced pension scheme
  • Private health scheme
  • Employee discount scheme
  • Experience annual pay reviews
  • Profit related pay
  • Unlock your potential through training and growth opportunities

The Opportunity


As Category Executive you will be responsible for capturing Food to Go market and category intel, shopper behaviour and reporting to aid and deliver focussed insights to support category and commercial decision making, category customer plans, category activation and customer engagement.


You will also be responsible for managing and engaging a wide variety of stakeholders within the Food to Go Commercial, Category, Insights teams, and with a variety of customers.


  • Own the weekly Market Insights Reports capturing latest market and category observations and insights to be shared with both internal and external customers
  • Responsible for category reporting utilising a variety of data
  • Collating seasonal reviews shared both internally and externally, to demonstrate our understanding of the market and to identify trends and behaviours to inform the approach to future campaigns.
  • Working with the Category and Insights teams to understand consumer perceptions and behaviours, to feed into the cross functional Commercial team.
  • Provide category support to influence ranging, merchandising and campaign activation in store and on digital platforms.


This role is hybrid and will be based approx 2 days at our Bradgate Bakery Ashton Green site (LE4)combined with working from home and travel to stores in the Midlands area.


  • Preferred previous experience in a Category & Shopper Marketing focused role within FMCG
  • Strong communication and stakeholder management skills as you will need to be able to manage and engage a wide variety of stakeholders within the Food to Go Commercial, Category, Insights teams, and with a variety of customers
  • Excellent data literacy skills, with the ability to illustrate skill in integrating data and insights with the ability to use both Excel and PowerPoint to delight and engage your audience
  • Able to learn quickly when facing unfamiliar tasks and takes on the responsibility to meet commitments and is committed to continuous improvement for self and on behalf of the wider team.
  • Flexibility to travel


We also want you to thrive in an engaging and inclusive work culture where you will have the opportunity to take on personal accountability and take pride in your work.

We encourage positive communication, and the building of strong collaborative relationships is essential to every role.

About Us:

We are a fourth-generation family business producing high quality own-label products for many of the UK's best-known retailers along with our own brands including Ginsters, Soreen, Higgidy, Dickinson & Morris and Walker & Son.

We employ over 10,000 people in well-invested modern food manufacturing sites around the country.


At Samworth Brothers we take pride in our family feel within our businesses and work together to make things happen.

We can offer you the stability of a wider group as well as the opportunities that that offers if you wish to progress your career with us.

We are family and we would like to invite you to be part of that and support our teams in delivering great products to all of our customers.

**_Samworth Brothers do not engage with unlicensed gangmasters or third parties. Samworth Brothers will NEVER ask you for money in order to provide you with employment. If you are in any doubt, please contact an official Samworth Brothers representative._

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