Planning Account Manager

2 weeks ago

London, Greater London, United Kingdom Zenith Full time
Job Description

Background:

On the H&M account, we manage full-funnel, cross-channel planning, activation and digital strategic development for H&M's Paid Social, Paid Search and Programmatic activity across 60 markets worldwide.

Our team structure replicates a single-client agency set-up with three core functions: Strategy, Planning and Activation. With a total headcount of 50, we are based in four different offices: London (20), India (20), Colombia (7) and New York (3), with all client leadership and strategy governance sitting in the London office.

The Role:

The Regional Hubs deliver the Comms and Planning function within Team H&M. Split across London, New York and India, we service nine regions plus the Lifestyle BUs, and our core function is to deliver best in class cross-channel full-funnel media planning and immaculate client servicing.

In the London-based EMEA Hub, each sub-team (consisting of one Director, one Manager and one Executive) will lead two regions and/or Lifestyle BUs.

Channel scope:


• Paid Social: Meta, TikTok, Snapchat & Pinterest


• Programmatic: YouTube & Display (DV360)


• Paid Search: Google, Bing & Apple

Qualifications

Client Responsibilities:


• Support your Paid Digital Director to deliver best in class RTBs, Media Plans and PCAs for H&M's full-funnel 'Big 4' and high-impact 'New Development' campaigns


• Be the planning lead for H&M's smaller 'Prioritised' branding campaigns


• Brief the Channel Specialist Teams to activate campaigns, and keep in close contact with them to understand how activity is performing once live


• Regularly liaise with the Channel Specialist Teams to ensure that you're up-to-date with the status of your region/BU's always-on Consideration and Conversion streams


• Support your Paid Digital Director to design bespoke T&L roadmaps for your region and/or BU


• Understand H&M's Central Digital Strategy Framework and apply this to all strategic recommendations


• Understand the fundamentals across Paid Search, Paid Social and Programmatic to field basic questions and requests


• Build strong, trusted relationships with key day-to-day clients, and deliver immaculate client service

Team Responsibilities:


• Line manage one Paid Digital Executive


• Set clear progression plans for your direct report, and host regular 1:1 check-ins with them


• Embrace and drive positive culture within your tea

Additional Information

Zenith UK has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

  • WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
  • REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
  • BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
  • FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
  • FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
  • GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

#LI-Hybrid

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