Whisky Brand Marketing Specialist

2 weeks ago

Annan, Dumfries and Galloway, United Kingdom Annandale Distillery Company LTDGlobe Inn, Dumfries Full time

Title:
Whisky Brand Marketing Specialist

Department(s):Annandale Distillery

Reports to:
Group Marketing & PR Manager

Hours:

You should expect to be available to work Monday to Sunday, a minimum of one weekend of the month, working an average of 40 hours a week, over 5 days per week.

You should be flexible to work as per business needs with fair warning.

Job Summary
As the Whisky Brand Marketing Specialist for Annandale Distillery's bottled brands, your main focus will be to drive awareness and sales of our portfolio of award-winning single cask, single malt whiskies through the implementation of dynamic marketing strategies and campaigns across all

media platforms.

You will actively seek out markets for promotion, always maintain a well-organised administrative system, and stay informed of customer needs and market trends.

Developing a deep understanding of whisky marketing and production is essential for success in this role.

Principle Accountabilities

  • Develop and implement consumerdriven marketing strategies and plans for our bottled whisky brands based on a deep understanding of our target consumer's behaviours, beliefs, attitudes, and motivations
  • Monitor market and consumer trends closely, adapting marketing strategies proactively to anticipate changes and reactively to respond to emerging trends.
  • Collaborate with the wider marketing team to create and execute insightbased marketing consumer and customer brand campaigns across various channels, such as print, digital, events, PR, trade, and social media, ensuring they align with the brand's objectives and target audience.
  • Support the planning and execution of brandrelated events, such as product launches, trade shows, and whisky tastings, supporting with logistics, materials, and external vendors and assisting the Sales and Tourism team with relevant customer initiatives.
  • Conduct research on industry trends, competitors and consumer preferences to develop strong consumer and customer insight and marketing strategies & inform product development.
  • Serve as a brand guardian, understand the history and heritage of the brand, and ensure brand consistency across all marketing channels and communications, developing clear positioning statements, adhering to brand guidelines, and maintaining a strong and cohesive brand identity.
  • Develop and refine brand positioning for each whisky within the portfolio as well as an overarching positioning statement for the entire whisky range, ensuring consistency and alignment across individual brands while communicating their unique value propositions and contributing to a unified brand image.
  • Monitor and analyse marketing data, prepare reports, and contribute to the evaluation of marketing performance & ROI, suggesting improvements based on findings.
  • Explore, identify, and test new marketing concepts, ideas, platforms and potential partners to expand brand reach, enhance promotional efforts, and drive sales for the whisky portfolio, while evaluating the effectiveness and ROI of these initiatives.
  • Manage budgets in agreement with the Marketing Manager, ensuring effective deployment of concepts and projects without exceeding limits.
  • Support inhouse and consultant design processes, ensuring alignment with digital and social channels. Assist in developing brand guidelines and visual identity as necessary.
  • Collaborate with the Commercial Director to manage the new release calendar and deliver efficient launch schedules.

Useful Qualifications/Knowledge/Experience:

  • University/graduate level education, in marketing, business or related field, along with several years of relevant work experience
  • Experience in the alcoholic beverage industry, preferably whisky or spirits, with an understanding of the market and regulatory environment
  • Proven track record of developing and executing successful marketing campaigns
  • Strong analytical skills, with the ability to interpret consumer data and market research to inform decisionmaking.
  • Excellent written and verbal communication skills, with a flair for creating engaging content.
  • Passion for whisky, appreciation of Scottish culture, and a commitment to brand authenticity.
  • Proficient in navigating an FMCG, retail and ecommerce environment.
  • Exhibit excellent attention to detail and communication skills whilst prioritising multiple crossfunctional projects with concurrent deadlines.
  • Strong team player, able to collaborate with internal teams including the commercial team and with other marketing specialists
  • Highly selfmotivated, showing initiative, flexibility and a desire towards methodological continuous improvement.

Job Types:
Full-time, Permanent

Salary:
From £23,000.00 per year

Benefits:

  • Company pension
  • Cycle to work scheme
  • Discounted or free food
  • Employee discount
  • Onsite parking
  • Store discount

Schedule:

  • 8 hour shift
  • Day shift
  • Weekend availability

Experience:

-

  • Field Sales Manager

    1 month ago

    Annan, Scotland, Dumfries & Galloway, United Kingdom BlueZebra Full time

    Blue Zebra are operating as a retained partner to Annandale Distillery:About AnnandaleAnnandale Distillery was established in 1836 and reborn in 2014 following an extensive £12.5million restoration project. Once again single malt Scotch whisky is being produced in the region after almost a 100 year sleep.We were duly named Best Single Malt Whisky Distillery...

  • Field Sales Manager

    4 weeks ago

    Annan, Scotland, Dumfries & Galloway, United Kingdom BlueZebra Full time

    Blue Zebra are operating as a retained partner to Annandale Distillery:About AnnandaleAnnandale Distillery was established in 1836 and reborn in 2014 following an extensive £12.5million restoration project. Once again single malt Scotch whisky is being produced in the region after almost a 100 year sleep.We were duly named Best Single Malt Whisky Distillery...

  • International Trade Sales Representative

    2 weeks ago

    Annan, Dumfries and Galloway, United Kingdom Pertemps Network Group Full time

    Job Description:A new and exciting role is available, working for a local hospitality and leisure group in Annan; but can literally take you places around the worldWe are looking for an ambitious sales person who can support the award winning Distillery, situated in Dumfries and Galloway.The whiskies have grown significantly in the last 12-18 months across...

  • Field Sales Manager

    2 weeks ago

    Annan, Dumfries and Galloway, United Kingdom BlueZebra Full time

    Blue Zebra are operating as a retained partner to Annandale Distillery: About Annandale Annandale Distillery was established in 1836 and reborn in 2014 following an extensive £12.5million restoration project. Once again single malt Scotch whisky is being produced in the region after almost a 100 year sleep. We were duly named Best Single Malt Whisky...

  • Field Sales Manager

    2 weeks ago

    Annan, Dumfries and Galloway, United Kingdom BlueZebra Full time

    Blue Zebra are operating as a retained partner to Annandale Distillery:Take the next step in your career now, scroll down to read the full role description and make your application.About AnnandaleAnnandale Distillery was established in 1836 and reborn in 2014 following an extensive £12.5million restoration project. Once again single malt Scotch whisky is...

  • Digital, Social

    2 weeks ago

    Annan, Dumfries and Galloway, United Kingdom Annandale Distillery Company LTDGlobe Inn, Dumfries Full time

    Title: Digital, Social & Performance Marketing SpecialistDepartment(s):All Annandale Distillery Group BrandsReports to:Group Marketing & PR ManagerHours:You should expect to be available to work Monday to Sunday, a minimum of two weekends of the month, working an average of 40 hours a week, over 5 days per week. You should be flexible to workdays, evenings,...

  • Whisky Brand Marketing Specialist

    3 weeks ago

    Annan, United Kingdom Annandale Distillery Company LTDGlobe Inn, Dumfries Full time

    **Title**: Whisky Brand Marketing Specialist **Department(s)**:Annandale Distillery **Reports to**:Group Marketing & PR Manager **Hours**:You should expect to be available to work Monday to Sunday, a minimum of one weekend of the month, working an average of 40 hours a week, over 5 days per week. You should be flexible to work as per business needs with...

  • Whisky Brand Marketing Specialist

    3 weeks ago

    Annan, United Kingdom Annandale Distillery Company LTDGlobe Inn, Dumfries Full time

    **Title**: Whisky Brand Marketing Specialist **Department(s)**:Annandale Distillery **Reports to**:Group Marketing & PR Manager **Hours**:You should expect to be available to work Monday to Sunday, a minimum of one weekend of the month, working an average of 40 hours a week, over 5 days per week. You should be flexible to work as per business needs with...

  • Whisky Brand Marketing Specialist

    2 weeks ago

    Annan, United Kingdom Annandale Distillery Company LTDGlobe Inn, Dumfries Full time

    **Title**: Whisky Brand Marketing Specialist **Department(s)**:Annandale Distillery **Reports to**:Group Marketing & PR Manager **Hours**:You should expect to be available to work Monday to Sunday, a minimum of one weekend of the month, working an average of 40 hours a week, over 5 days per week. You should be flexible to workdays, evenings, weekends and...

  • Field Sales Manager

    1 month ago

    Annan, United Kingdom BlueZebra Full time

    Blue Zebra are operating as a retained partner to Annandale Distillery:About AnnandaleAnnandale Distillery was established in 1836 and reborn in 2014 following an extensive £12.5million restoration project. Once again single malt Scotch whisky is being produced in the region after almost a 100 year sleep.nWe were duly named Best Single Malt Whisky...

  • Field Sales Manager

    4 weeks ago

    Annan, United Kingdom BlueZebra Full time

    Blue Zebra are operating as a retained partner to Annandale Distillery:About AnnandaleAnnandale Distillery was established in 1836 and reborn in 2014 following an extensive £12.5million restoration project. Once again single malt Scotch whisky is being produced in the region after almost a 100 year sleep.nWe were duly named Best Single Malt Whisky...

  • Field Sales Manager

    4 weeks ago

    Annan, United Kingdom BlueZebra Full time

    Blue Zebra are operating as a retained partner to Annandale Distillery:Ready to make your application Please do read through the description at least once before clicking on Apply.About AnnandaleAnnandale Distillery was established in 1836 and reborn in 2014 following an extensive £12.5million restoration project. Once again single malt Scotch whisky is...

  • Field Sales Manager

    3 weeks ago

    Annan, United Kingdom BlueZebra Full time

    Blue Zebra are operating as a retained partner to Annandale Distillery:Ready to make your application Please do read through the description at least once before clicking on Apply.About AnnandaleAnnandale Distillery was established in 1836 and reborn in 2014 following an extensive £12.5million restoration project. Once again single malt Scotch whisky is...

  • Field Sales Manager

    4 weeks ago

    Annan, United Kingdom BlueZebra Full time

    Blue Zebra are operating as a retained partner to Annandale Distillery:Ready to make your application Please do read through the description at least once before clicking on Apply.About AnnandaleAnnandale Distillery was established in 1836 and reborn in 2014 following an extensive £12.5million restoration project. Once again single malt Scotch whisky is...

  • Field Sales Manager

    1 month ago

    Annan, United Kingdom BlueZebra Full time

    Blue Zebra are operating as a retained partner to Annandale Distillery:About AnnandaleAnnandale Distillery was established in 1836 and reborn in 2014 following an extensive £12.5million restoration project. Once again single malt Scotch whisky is being produced in the region after almost a 100 year sleep.We were duly named Best Single Malt Whisky Distillery...

  • Field Sales Manager

    1 month ago

    Annan, United Kingdom BlueZebra Full time

    Blue Zebra are operating as a retained partner to Annandale Distillery:About AnnandaleAnnandale Distillery was established in 1836 and reborn in 2014 following an extensive £12.5million restoration project. Once again single malt Scotch whisky is being produced in the region after almost a 100 year sleep.We were duly named Best Single Malt Whisky Distillery...

  • Field Sales Manager

    1 month ago

    Annan, United Kingdom BlueZebra Full time

    Blue Zebra are operating as a retained partner to Annandale Distillery: About Annandale Annandale Distillery was established in 1836 and reborn in 2014 following an extensive £12.5million restoration project. Once again single malt Scotch whisky is being produced in the region after almost a 100 year sleep. We were duly named Best Single Malt Whisky...

  • Field Sales Manager

    4 weeks ago

    Annan, United Kingdom BlueZebra Full time

    Blue Zebra are operating as a retained partner to Annandale Distillery:About AnnandaleAnnandale Distillery was established in 1836 and reborn in 2014 following an extensive £12.5million restoration project. Once again single malt Scotch whisky is being produced in the region after almost a 100 year sleep.We were duly named Best Single Malt Whisky Distillery...

  • Field Sales Manager

    4 weeks ago

    Annan, United Kingdom BlueZebra Full time

    Blue Zebra are operating as a retained partner to Annandale Distillery:About AnnandaleAnnandale Distillery was established in 1836 and reborn in 2014 following an extensive £12.5million restoration project. Once again single malt Scotch whisky is being produced in the region after almost a 100 year sleep.We were duly named Best Single Malt Whisky Distillery...

  • Field Sales Manager

    3 weeks ago

    Annan, United Kingdom BlueZebra Full time

    Blue Zebra are operating as a retained partner to Annandale Distillery:Take the next step in your career now, scroll down to read the full role description and make your application.About AnnandaleAnnandale Distillery was established in 1836 and reborn in 2014 following an extensive £12.5million restoration project. Once again single malt Scotch whisky is...

  • Field Sales Manager

    1 month ago

    Annan, United Kingdom BlueZebra Full time

    Blue Zebra are operating as a retained partner to Annandale Distillery:About AnnandaleAnnandale Distillery was established in 1836 and reborn in 2014 following an extensive £12.5million restoration project. Once again single malt Scotch whisky is being produced in the region after almost a 100 year sleep.We were duly named Best Single Malt Whisky Distillery...

  • Field Sales Manager

    4 weeks ago

    Annan, United Kingdom BlueZebra Full time

    Blue Zebra are operating as a retained partner to Annandale Distillery: About Annandale Annandale Distillery was established in 1836 and reborn in 2014 following an extensive £12.5million restoration project. Once again single malt Scotch whisky is being produced in the region after almost a 100 year sleep. We were duly named Best Single Malt Whisky...

  • Field Sales Manager

    4 weeks ago

    Annan, United Kingdom BlueZebra Full time

    Blue Zebra are operating as a retained partner to Annandale Distillery:About AnnandaleAnnandale Distillery was established in 1836 and reborn in 2014 following an extensive £12.5million restoration project. Once again single malt Scotch whisky is being produced in the region after almost a 100 year sleep.We were duly named Best Single Malt Whisky Distillery...

  • Field Sales Manager

    4 weeks ago

    Annan, Dumfries & Galloway, United Kingdom BlueZebra Full time

    Blue Zebra are operating as a retained partner to Annandale Distillery: Ready to make your application Please do read through the description at least once before clicking on Apply. About Annandale Annandale Distillery was established in 1836 and reborn in 2014 following an extensive £12.5million restoration project. Once again single malt Scotch whisky...

  • Field Sales Manager

    1 month ago

    Annan, Dumfries & Galloway, United Kingdom BlueZebra Full time

    Blue Zebra are operating as a retained partner to Annandale Distillery: About Annandale Annandale Distillery was established in 1836 and reborn in 2014 following an extensive £12.5million restoration project. Once again single malt Scotch whisky is being produced in the region after almost a 100 year sleep. We were duly named Best Single Malt Whisky...

  • Field Sales Manager

    1 month ago

    Annan, Dumfries & Galloway, United Kingdom BlueZebra Full time

    Blue Zebra are operating as a retained partner to Annandale Distillery: About Annandale Annandale Distillery was established in 1836 and reborn in 2014 following an extensive £12.5million restoration project. Once again single malt Scotch whisky is being produced in the region after almost a 100 year sleep. We were duly named Best Single Malt Whisky...