Business Intelligence Analyst

2 weeks ago

London, Greater London, United Kingdom Warner Media, LLC. Full time

Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves.

The power behind the people building the future. We are the home of the global digital revolution.

The Senior Business Intelligence Analyst role sits within the Intelligence & Analytics pillar of the CNNIC () Audiences & Data team.

The CNNIC Audiences & Data team sits at the heart of the CNNIC business ensuring that data-driven insights underpin our decision making, campaign performance as well as the commercial strategy of CNN International.

The core purpose of the Intelligence and Analytics team is to bridge the gap between our data & analytics service offering and ad sales strategy & digital operations specialties of CNNIC.


Delivering on our Audience & Data vision requires:
Putting data at the heart of the conversation focused on the measures that matter; Organising ourselves for success through consistency, centralisation and collaboration to turn insights into change & action Creating a data discipline that allows us to be better, smarter and more efficient with what we do with data & insights

The Senior Business Intelligence Analyst is responsible for supporting the application of analytics & insights into the CNNIC business and teams.

The role requires the candidate to work in close partnership with several teams including CNN audience insights team, revenue strategy, strategic planning, operations teams as well as wider WarnerMedia Business Intelligence teams.

The successful candidate will have experience and expertise in how to implement best in web analytics tagging, digital reporting and data analysis to drive and improve business results.

Support the Intelligence and Analytics manager by turning insights from our data platforms into actionable insights and recommendations
Contribute to the development of analytical approaches and methodologies to solve specific business questions using a varying set of data sources including digital
Be the day-to-day facilitator and contact to develop and enhance our analytics solutions and models that underpin our sales and revenue business
Deliver analytical projects end-to-end within minimal supervision
Work with the Intelligence & Analytics manager to determine the best means of communicating digital trends, digital analysis and analytical insights to clients to ensure more pro-active data led conversations (internally & externally)

Support the design and build of automated reports and dashboards across various data sources to address key business questions, with the support of Audience Insights, Product Innovation and Turner DV&I teams.

Analyse which reporting elements and data sources can be centralised and what operational processes are required.
Interpret and manipulate large volumes of data to provide actionable insights to the business in a user-friendly way.

This will require understanding the business needs, the data structure of the various inputs to determine the most relevant output – from PowerPoint to Excel to PowerBI to Looker.

Provide regular analytics reporting and ad hoc data analysis to sales and strategy teams.
Identify areas of improvement for audiences & data output and information needs.

Work on every stage of the digital & data process from project inception through to the analysis and presentation of digital insights data to internal and external clients.

Play proactive role within the London based digital analytics team and liaise with international audience & data departments to disseminate and educate internal and external clients on the CNN audience
Demonstrated experience in a quantitative or statistical role, using statistical methods, software packages and programming languages and ETL pipeline development, preferably within media
Experience integrating data from multiple sources into coherent datasets, starting from configuring data sources to integrating analytical tools for business use
Experience with data visualisation tools to create reports and dashboards (Looker, Power BI or similar), able to articulate complex concepts in a clear and concise manner
Able to manage multiple concurrent projects independently, meet deadlines in a fast-paced environment and with a high standard of quality, working with multiple stakeholders
SQL proficiency, including building and maintaining large data sets and pipelines and experience with languages such as R and Python for automation would be an advantage
Knowledge of media measurement tools ( ComScore, Nielsen, GWI, IPSOS or Quantcast ), consumer research and media effectiveness studies would also be preferred
The Legal Bits...

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Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

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