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Senior Analyst, SEO

3 months ago

Henley on Thames, Oxfordshire, United Kingdom OppenheimerFunds Distributor, Inc Full time

Description

We have an outstanding benefits package which includes:

Company-provided healthcare A competitive annual leave allowance Flexible working options, including hybrid working arrangements Generous pension provisions Income protection Health and wellness benefits Volunteering days Enhanced parental leave Life insurance

Your Role :

Invesco Search Engine Optimization Senior Analyst plays an integral role in working with Web, User Experience, Search and Social teams to improve organic traffic, provide content recommendations, and share best practices for our websites.

This role is both strategic and hands-on and you will collaborate with driven, high-performing teams, both internal and external. Partnering closely with Marketing, PR, Content, Creative and our other partners, the goal is to execute search campaigns/initiatives for Invesco. This role will be responsible for organizing, prioritizing and balancing business objectives with agility and an innovative mindset to test & learn and be at the forefront of engagement. The role will create marketing voice behind search platforms for Invesco to drive engagement and will be actively involved in strategy, content generation, insights/analytics and campaign management, as well as ensuring our website is highly optimized from an SEO perspective.

What you will be doing :

Work on search engine optimization analysis for our main site and associated websites. Give recommendations to the web development team on web best practices and technical improvements. Work with Marketing and editorial teams to share SEO best practices and content rankings on search engines, to set the team up for future successes. Partner with Insights & Analytics, User experience teams, and external partners - including agencies, to make recommendations on website changes that improve our visibility on Search Engines. Work with the Compliance team to ensure all regulatory requirements are being met for our sites. Conduct keyword research to generate new keyword ideas to optimize content. Offer suggestions on content ideas based on search engine traffic to the Editorial Team. Using Google Analytics, monitor website traffic and search results to develop SEO strategies. Work with editorial and the web teams to update outdated content. Develop link-building strategies. Keep up to date with new trends and best SEO practices.

What you will bring :

Enthusiastic self-starter, thrives in fast-paced environment Passionate about digital marketing, particularly SEO Previous experience utilizing Microsoft suite of products such as Word, Excel, Power Point Interested in learning about digital marketing tools including Google Analytics, Social Studio, Google Ads, etc. Excellent writing, editing and interpersonal skills Good organizational and time-management skills Ability to work with cross-functional teams Demonstrated ability to be highly creative and innovative Self-motivated and able to work independently or in a team setting Prior experience in customer service, advertising, public relations or online marketing an asset Knowledge of financial services preferred. Knowledge of Google Analytics and/or BrightEdge (or other similar tool) preferred.

Full Time / Part Time

Full time

Worker Type

Employee

Job Exempt (Yes / No)

Yes

Workplace Model

At Invesco, our workplace model supports our culture and meets the needs of our clients while providing flexibility our employees value. As a full-time employee, compliance with the workplace policy means working with your direct manager to create a schedule where you will work in your designated office at least three days a week, with two days working outside an Invesco office.

If this sounds like you, we'd love to hear from you We want all of our candidates to shine during the application and selection process, so if you need any adjustments to be made, please send an e-mail to emea- Please include your name, the job you are interested in, and the type of adjustment you need (for example; breaks during your interview, remote interviews, additional time for assessments or other required adjustments)

Equal Opportunities:
We are an equal opportunities employer. Our mission is to welcome everyone and create inclusive teams. We celebrate difference and encourage everyone to join us, and be themselves at work.

Our commitment to the community and environmental, social and governance investing:
We partner with charitable organisations globally to make an impact in the communities where we live and work. Our people are encouraged to support the charities they feel most passionate about. We are also committed to environmental, social and governance (ESG) investing. We serve our clients in this space as a trusted partner both on specific responsible investment product strategies as well as part of our commitment to deliver a superior investment experience.

Recruitment Agencies:
Invesco has an in-house recruitment team, which focuses on sourcing great candidates directly. Invesco will not accept unsolicited resumes from agency or search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired. When we do use agencies, we have a PSL in place, so please do not contact hiring managers directly.

Regulatory:
This position may fall in-scope of one or multiple regimes/directives.