Marketing Assistant
2 weeks ago
Job Title:
Marketing Assistant
Reports to:
Head of Operations & Business Development
Benefits:
Salary Scale £24,000 to £27,000
Holidays; 20 days plus 13 recognised holidays
Occupational Pension Scheme - 19.3% Employer Contribution
Occupational Sick Scheme
Occupational Health Scheme
Uniform
Free Car Parking
Hours: 35 hours per week
The nature of the role may require the post holder to work evenings or weekends outside of normal business hours and will be expected to be flexible.
Status:
Permanent position
Derry Credit Union Limited was established in 1960, and was the first of its kind in Northern Ireland. We are a forward-thinking organisation. Our sole purpose is to be of service to our members. We continue to have a very loyal member base.
We have grown from strength to strength from our inception to become one of the most successful credit unions in Ireland and the UK, and we continue to increase our market share.
We are regulated by the Financial Conduct Authority and the Prudential Regulation Authority.Purpose:
Derry Credit Union is seeking a Marketing Assistant to support the Head of Operations & Business Development to support and develop its growth plans.
The position will encompass traditional, online and social media marketing and the ongoing identification of market trends and opportunities. The appointee will contribute to the strategic development and sustainable growth of Derry Credit Union.Main Duties & Responsibilities
- Raise the profile of the credit union throughout the common bond and wider community.
- Identify new business opportunities within the common bond including new markets, growth areas, trends, members, products and services.
- Implement a program that includes contacting existing members to maintain and expand the credit union relationship, contacting prospective members and developing new business by planning, executing and delivering unique and creative marketing and promotion campaigns and initiatives to increase membership and achieve loan book growth.
- Understand the needs of our members and be able to respond effectively with a strategy of how to meet these and have a good understanding of the credit unions' products and services and be able to advise others about them.
- Develop a marketing and promotions plan for Derry Credit Union in conjunction with the Head of Operations & Business Development, Education and Training Officer and the Education and Business Development Committees that aligns products with the demographics and needs of those within our common bond.
- Drive and grow the range of online services available to members.
- Discuss promotional strategy and activities with the management team, Education and Business Development committees.
- Attend seminars, conferences and events where appropriate.
- Maintain high product knowledge by learning new selling techniques new products and market trends.
- Represent the credit union in the community at various community events to develop business relationships.
- Implement marketing initiatives, including but not limited to, advertising, direct marketing, online marketing, new product development and point of sale promotional material.
- In conjunction with the Education and Training Officer, manage external PR related activities and communications to ensure consistency of message throughout.
- Maintain online and social media marketing campaigns.
- Ensure compliance with all legislation, regulations and guidance in relation to the Marketing function.
- Conduct market research, member data analysis, and competitor monitoring.
- Event management as part of Derry Credit Union's marketing activities.
- Ongoing analysis of marketing campaigns to establish effectiveness and to ensure our products/services are meeting our targeted revenue and margin goals.
- Support our marketing/business development objectives and to ensure front line promotion is optimised.
- Provide feedback, reporting and market insights to the management team and to the Board through the Education and Business Development Committees.
- Prioritise all tasks required to be completed according to their urgency.
- Keep up to date with market and governance trends as they pertain to the credit union.
- Attend Board Meetings and other meetings as required.
- Report to your line manager on your work regularly, at least monthly.
- Ensure that appropriate controls are maintained on the work and that the Head of Operations and Business Development is kept informed of your work at all times. Particularly where deviation from the agreed time frames or policies occur.
Business Growth & Development
- Develop and implement a Board approved membership recruitment plan in conjunction with the Education and Business Development Committees.
- Develop and implement a Board approved Marketing Plan based on our Strategic Plan in conjunction with the Business Development Committee.
- Ensure adequate stock levels of p
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