Asda Mobile Marketing Campaign Co-ordinator

2 weeks ago


Leeds, Leeds, United Kingdom ASDA Full time
Job Advert

Marketing Campaign Co-ordinator - Asda Mobile


We have a brilliant opportunity for a Marketing Proposition Co-ordinator to join a thriving and exciting team within Asda Mobile.

We are accelerating our growth as one of the biggest growing mobile networks in the UK. Partnering with Vodafone and with significant investment from the business, we have a huge growth opportunity for Asda and want you to be a part of it

Your Role:


We are looking for a colleague who is enthusiastic, committed with a customer focused mind-set and an eye for creativity to join our team.

You will have responsibility for all instore marketing for Asda mobile across our store estate to help land impactful events, range changes and deliver a great customer experience.

And driving internal support and awareness of both our network and range of handsets.

  • Responsible for all acquisition activity for Asda mobile in our stores, including those due to open over the coming year.
  • Accountable for researching, defining, scoping, and executing marketing activity to drive the Asda mobile acquisition and revenue plans.
  • You will work with our wider marketing teams to ensure all point of sale for both range and events land on time and within budget.
  • Responsible for communicating activity to all key stakeholders including legal, corporate marketing and retail operations.
  • Review the competitor marketplace and the customer environment to identify market gaps and opportunities which fit well within the Asda mobile brand.
  • Develop and review plan identifying market size opportunities and growth potential for both customer numbers and revenue (retail and wholesale)
  • Work with key stakeholders to define objectives (target market, business issues, target setting, number of connections / activations)
  • Carry out customer research to attain rich and actionable insight, making improvements to drive customer awareness and consideration.
  • Work with the wider marketing team to ensure a collaborative approach is implemented for all campaigns across instore activity and online.
  • Agree proposition and marketing plan with Asda and Vodafone monitor and control on an ongoing basis.
  • Support the development of a Customer Planning Assistant through day to day line management and development.

About you:

  • Able to lead and influence your stakeholders across agencies and marketing team to ensure effective execution of the marketing plan.
  • Strong champion for the customer and the customer experience.
  • Experience of successful campaign development and execution within a major organisation. Project management skills are key.
  • Highly organised, where multitasking comes as second nature.
  • With a very keen eye for detail and creative execution.
  • Experience presenting to key stakeholders internally and externally.
  • Commercially astute with proven operational and organisational skills

Hybrid Working
Work Where it Works.
Our hybrid way of working gives you the choice to work where it works. This enables you to complete your daily tasks where you will be the most effective.

It offers a mix of working from home and in an office environment that works best for you and your team.

We would love to talk to you about this.

You will also get an excellent benefits package including:

  • Discretionary company bonus
  • Company pension up to 7% matched
  • 10% colleague discount, free parking and many additional rewards.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.

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