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Paid Search Manager
3 months ago
Location:
London
Salary:
Circa £50k
Our company has developed a Marketing Centre of Excellence (CoE) to enhance key marketing disciplines, focusing on evolving digital marketing channels and customer-centric strategies. This initiative aligns with our One Aviva strategy, prioritizing customer needs and capabilities.
The Marketing CoE comprises 5 specialized teams including Marketing Strategy, Reporting and Planning; CRM, Content and Creative; Digital Marketing and Media; Customer Insight and Research. These teams drive all marketing initiatives.
As part of our Digital Marketing and Paid Media Team, we are seeking a skilled Paid Search Manager to contribute to our ambitious growth objectives for our retirement and investment business. The role involves creating and managing paid search programs across various marketing stages on platforms like Google Search, Discovery, PMAX, and YouTube.
Key Responsibilities:
- Develop and execute paid search strategies to drive business growth.
- Implement and optimize paid search programs across different platforms.
- Collaborate with internal and external partners to leverage new platform functionalities.
Requirements:
- Extensive experience in managing paid search campaigns across diverse brands.
- Proficiency in Google Ads and Microsoft Ads, particularly in Search-based campaigns.
- Experience in utilizing 1st party data and audience targeting for effective results.
Benefits:
- Competitive salary commensurate with experience.
- Performance-based bonus opportunities.
- Comprehensive pension scheme.
- Generous holiday allowance.
- Discounts on Aviva products and other retailers.
- Employee share schemes.
- Supportive policies including parental leave and carer's support.
- Flexible benefits options.
- Wellbeing support and tools.
Join Aviva:
Aviva encourages diversity and inclusivity. We welcome all applicants and offer flexible work arrangements to accommodate different needs. Our employees benefit from a blend of remote and office work for a balanced work environment.
Come be a part of our team and make a difference with Aviva. Apply today
