Head of Category Strategy

2 weeks ago

Hemel Hempstead, Hertfordshire, United Kingdom Britvic Soft Drinks Ltd Full time

Head of Category Strategy
At Britvic we are on a journey to become the most dynamic soft drinks company.

As one of the UK's leading players in the FMCG market we pride ourselves on setting high standards, being courageous and pushing ourselves to think outside the bottle.

From Pepsi to Tango, J2O to Robinsons, Britvic's brands have all become truly household names.

Britvic is aiming to push the boundaries with what we can do with our products using cutting edge technology to influence and inspire our well loved brands to become even better.


To realise our vision to be 'the most dynamic soft drinks company, creating a better tomorrow', it is essential we have an in-depth understanding of the soft drinks category, so that we can create sustainable strategies for growth, that disproportionately deliver for Britvic, but also grow soft drinks for our diverse range of customers.


As Head of Category Strategy you will lead a small team with overall accountability for the continual development of a number of the GB category vision & segment strategies.

You will be responsible for ensuring that inspiring category growth platforms live and breathe throughout the organisation and with key opinion formers in the soft drinks industry, underpinning our brand strategies and plans, providing a solid foundation from which to inspire our customers to ultimately choose Britvic, as their soft drinks partner of choice to deliver long term sustained category growth.


What we're looking for in a Head of Category Strategy:

  • Experienced in senior stakeholder management/influencing to achieve key business goals.
  • Extensive FMCG background, ideally across multi categories and channels
  • Demonstrable category management experience, specifically a track record of developing, & implementing category strategies with customers for significant business benefit.
  • Clear experience of utilising consumer & shopper insights to develop compelling category plans.
  • Line management experience preferred.


We believe we are stronger together and that's why we're committed to providing equal opportunities to all applicants and employees.

We know that by building a truly inclusive environment where everyone feels celebrated, safe and respected - diversity and wellbeing will naturally thrive.

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