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Digital Marketing Specialist

3 months ago

Birmingham, United Kingdom KG Services LTD Full time

The Opportunity: Are you ready to drive lead generation and nurture prospective customers, driving growth through innovative marketing strategies?

You will have a background in Agriculture and play a pivotal role in a vibrant marketing team, harnessing your proven marketing expertise and knowledge, you will be responsible for generating leads and implementing data driven strategies to support the continued growth of our client's brand. You will work collaboratively across the business, gaining insights from sales and marketing data whilst nurturing and optimising the customer journey through an effective use of marketing automation solutions. Operating from our client's office in the Midlands, this is an exceptional opportunity to work for a highly regarded company and elevate your digital marketing skills to new heights.

Role Responsibilities:

  • To develop and implement marketing strategies to attract and engage with customers
  • To manage and utilise marketing automation platforms and its integration with CRM software
  • To monitor campaign performance, analysing data and adjusting to optimise conversion rates
  • To work collaboratively with the team creating a schedule of quality, engaging content across various digital platforms, optimising lead generation
  • To oversee and support the wider business on marketing and digital initiatives ensuring they are aligned with the overall business goals
  • To track and measure the effectiveness of marketing automations platforms
  • To ensure all online content and channels are accurate, current, and aligned with the brand
  • To stay abreast of emerging trends and industry best practice to improve customer experience

Skills you will need:

Essential:

  • Proven experience in a digital marketing role
  • Highly proficient in marketing automation platforms and digital marketing channels
  • A degree qualification in marketing or a related field
  • A knowledge and understanding of the UK agricultural sector
  • Strong analytical skills, capable of interpreting data and generating insights
  • Excellent communication and interpersonal skills
  • Highly organised with and strong eye for detail
  • An adaptable and creative thinker
  • A team player who can work collaboratively with positive outcomes
  • Proficient IT and Microsoft Office Suite skills
  • A UK driving licence, valid passport and willingness to travel

Desirable:

  • Experience in video and content marketing

Remuneration:A competitive salary and generous benefits package commensurate with the candidate's experience.