Email Marketing Specialist at The Good Book Company

1 week ago

London, Greater London, United Kingdom The Gospel Coalition Full time

THE ROLE
The Good Book Company seeks to publish excellent books and resources for individuals
and churches, which are biblical, accessible and relevant. The Marketing team promotes
them creatively and effectively so that they reach the widest possible audience.

The Email Marketing Specialist will work closely with the VP of Marketing and other members
of the marketing team to deliver high-impact email campaigns. As a key part of our directto-consumer strategy, this specialist will be responsible for developing and executing email automations as well as one-time eblasts. All members of the marketing team, including the Email Marketing Specialist, also serve as Marketing Project Managers for new releases.

Job Description

KEY DUTIES AND RESPONSIBILITIES

Email Marketing


• Serve as the primary person responsible for email campaigns at The Good
Book Company across all primary territories (UK, US, AU and NZ), including
approximately 6-12 eblasts per week and 15-30 automations per year

• Strategically develop ideas for email automations based on the team marketing
calendar

• Briefing email graphics to the design team and collaborating on edits as needed

• Building and scheduling email campaigns, including eblasts and automations,
based on the team marketing calendar and best practices

• Coordinate the editing of email campaigns based on the collaborative feedback
of stakeholders

• Develop emails for select opportunities outside of usual team marketing
calendar, such as those needed as follow-up from conference giveaways or for
lead generation in conjunction with Google Advertising

• Maintain and create strategic, segmented email marketing lists and select from
these when you schedule campaigns

• Perform routine maintenance of segmented email lists, templates, and automations

• Analyze the health of the overall email marketing strategy as well as the success
of specific campaigns and automations, adapting future email campaigns based
on any learnings, and minimising unsubscribe rates

• Monitor and support email campaigns carried out by other departments, such
as the Rights & Translations team

• Collaborate with other team members, both inside and outside the marketing
department, to ensure best practices are followed when sending emails on
behalf of The Good Book Company

Book Launch Project Management


• Project-manage specific book launches as assigned, typically 6-10 per year

• Develop and implement a dedicated marketing plan in collaboration with the
VP of Marketing

• Work with other specialists in the marketing team to ensure the best possible launch

• Liaise closely with authors on book promotion, coordinating all elements such
as developing the marketing plan, meeting with the author, briefing assets, and
following up on the campaign's success

How To Apply

To apply, please send an email to with your resumé and tell
us why you'd be a great fit.

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