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Commercial Content Writer

3 months ago

London, Greater London, United Kingdom Bauer Media Group Full time

Job Introduction:

Do you know the difference between a laminated jacket and a drop-liner? Can you argue the pros and cons of cowhide vs kangaroo leather? Would you like to work alongside some of the most respected names in automotive journalism, for iconic titles like MCN and RiDE?


Working within the Bike Hub, the Commercial Content Writer will produce engaging and authoritative content that helps and informs our audience and maximises affiliate revenue for Bauer's portfolio of magazine websites.

As well as writing new best kit roundups and reviews, you will be continually optimising existing content designed to deliver direct revenue, ensuring it is seen by the largest possible audience and leads to conversion to a sale.


Reporting into the Bike Hub and the Deputy Commercial Content Editor, you will work closely with the SEO team, to create and execute plans for affiliate led content on several of Bauer's brands, including MCN, CAR, and Parkers, but also Live For The Outdoors and What's the Best, extending beyond these to other titles as our affiliate marketing develops.


You'll also work closely with the motorcycling print, digital and social media teams, to ensure we utilise our audience to get the most eyes possible on our affiliate content, and secure engagement in that content on the MCN and RiDE sites.


You will also be responsible for ensuring that Bauer's affiliate content is commercially optimised in order to generate maximum revenues when it appears on partner sites.

Content optimisation will include; content selection, content layout, product choice, product availability/replacement, product prioritisation and actioning analytical insights.

Role Responsibility:

  • Create and optimise content designed to deliver affiliate revenue and rank in search
  • Help grow revenue and affiliate activity across Bauer's portfolio of sites
  • Research and source new affiliate opportunities on Bauer brands and beyond
  • Work to agreed key performance targets
  • Deliver weekly progress and activity reports for all affiliate content
  • Stay up to date with the latest affiliate marketing trends
  • Collaborate with colleagues and wider editorial to create additional affiliate marketing content
  • Continually optimise existing content to maximise traffic and affiliate clickthrough
  • Support meeting the ROI and sales targets through affiliate channels and partnerships
  • Develop working relationships with relevant editorial contacts to ensure access to print content
  • Working to agreed key performance targets including article upload and update goals
  • Building a highquality working relationship with external partners
  • Stay up to date with the latest affiliate marketing trends
  • A love of all things automotive, whether it's on two wheels or four
  • Strong written and verbal communication skills including content creation and optimisation
  • A keen interest in content creation and the wider digital industry
  • An understanding of SEO
  • Extensive experience in navigating the Amazon website
  • A strong working knowledge of Microsoft Word and Excel
  • Strong people skills
  • Desirable some experience in working with a content management system (CMS)
  • Desirable experience in using image editing software
  • Desirable a working knowledge of major analytics programs e.g. Google Analytics
  • Desirable a working knowledge of affiliate marketing and online partnerships/trends
  • Desirable experience in driving affiliate revenue in an agency/retailer or publisher environment would be a bonus

Package Description:

Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.

  • 25 days holiday + bank holidays
  • Discounted high street vouchers


 Internal Bauer Academy
  • Wide range of learning opportunities to support with your Career Development (Bauer Media Group
  • Academy: Posts | LinkedIn)
  • Opportunity to buy additional holiday
  • Company pension
  • Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
  • Discounted subscriptions on Bauer publications (50%)


 Thrive initiatives
  • Wellbeing at Bauer

Flexible Working


We want to make sure that we find the right people to work in our teams, and we know that the traditional 9-5, five days a week doesn't suit everyone.

So, we would love to hear from you if you feel you're a great fit for this role and would like to work flexibly.

If you are the right person for this role, we'll find the right working approach for you.

We are actively seeking this position. You should hear from us within 48 hours of the expiry date. Please note on some occasions the role may be closed before date shown or need to be extended.

About the Company:

About Bauer Media Group
Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters