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Retail Liaison Officer
1 week ago
Retail Liaison Officer - Luton
Job ID
Posted
- 14Jun2024
Service line - Advisory Segment
Role type - Fulltime
Areas of Interest
Location(s)
Luton - England - United Kingdom of Great Britain and Northern Ireland
Job Purpose:
- To research and disseminate knowledge of current retail trends and performance indicators for each retailer.
- To exploit all opportunities with retailers to maximise sales and ultimately enhance the performance of the scheme.
- Be responsible for developing strong relationships between the Luton Point Management Team and the retailers.
- To create and maintain a sense of community between Luton Point, our retailers and strategic partners.
- To improve our service delivery to our guests and occupiers
Primary Responsibilities:
Engagement
- To be the retailer's first point of contact forging strong relationships with all retailers, building up a network of contacts in store and at head office level
- Create an effective, engaging and efficient communication programme to include regular retailer meetings, handbook and WeConnect content
- Increase percentage of retailers providing trade feedback. Collate specific and meaningful anecdotal information on retailer performance to help establish the sustainability of individual retailers and category groups, aligning findings to the turnover reports
- Increase percentage of retailers participating in turnover scheme
- Keep the wider business and leasing teams abreast of retailer performance & footfall
- Lead the new retailer opening support package and content, linking and seeing through all elements alongside the operational and marketing team
- Work with the Marketing team to manage and oversee all Mallcomm content and system development, including system training to all new and existing retailers
- Fully review and manage the MallComm employee discount scheme
- Support the Operations team with the resolution of outstanding compliance requirements
Income Generation
- Analyse retailer turnover performance, bringing target retailers to the Senior Management Team's attention.
- Fully engage and increase sales of retailers, specifically those on turnover clauses and new arrivals
- Drive additional sales and improve/support retailer Key Performance Indicator (KPI) results
- Liaise with the Marketing Team to establish a retail marketing and digital plan to drive engagement with key promotion and event activities
Performance Reporting
- To effectively collate and report on retail sales and KPI performance on a weekly, monthly, quarterly and annual basis. This is to include seasonal and peak trading analysis
- To identify and communicate retailers at risk; supporting performance through mutually beneficial plans
Footfall
- To analyse and report on national, regional and local data (Shoppertrak, MRI, PFM,, ONS and BRC)
- Effectively manage the contract, relationship and reporting with the service provider
- Analyse and report on all monthly, quarterly and annual data as well as adhoc and seasonal trends
Business to Business (B2B) Support
- To liaise with managing agents and head offices to facilitate B2B requests
- To provide and effectively work with the leasing team in order to support new lettings
- Understand the changing landscape of shopping centres and retail, identifying emerging brands and trends
- Keep abreast of changes in occupiers of neighbouring retail locations
- Facilitate unit (vacant or occupied) inspection for leasing purposes
Compliance
- Review and manage retailers standards of presentation to ensure all brands present themselves to Luton Point standards, specifically: opening and closing times, shop front and displays
- Engage with managers and area managers to drive improvements in store including: stock package, fit out, trading hours, demise, training, cleanliness, maintenance, signage, etc.
- Support finance in the collation of retailer turnover certificates and performance forecasting
- Uphold the policies and procedures of the company at all times, including H&S, antibribery and Gifts and Favours
Awards
- To identify retailer/CSR partnership activity to drive and reward success
Miscellaneous
- To carry out other duties in accordance with the needs of the business
- To support the Duty Manager function as a senior member of the management team, ensuring all emergency procedures are adhered to
- Be the voice of retailer opinion and needs for the Management Team
Competencies
- Analytical thinking
- Commercial awareness
- Relationship builder
- Guest focused
- Decision making
- Planning & organisation
- Results focused
- Team Player
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