Head of Marketing Effectiveness

7 days ago


Bury St, Suffolk, United Kingdom JD Full time

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Role overview

As part of a growth strategy rooted in customer insights and advanced measurement, the JD Group seeks to innovate its marketing organization with enhancements in measurement and full-funnel marketing media effectiveness strategy.

As part of the Digital Center of Excellence team the candidate will be responsible for building a Marketing Analytics & Measurement roadmap to be deployed within the organization. They will have under their responsibility AdTech and MarTech standards deployment, Analytics (including Media, Content, Audience & Site), Media efficiency and measurement (including Competitive analysis, Brand Equity tracker, MMM, MTA...). With the deployment of standardized process & metrics, he/she will fuel teams with full funnel media & marketing performance insights, driving business outcomes through marketing effectiveness.

This new role at the Group level is critical to accelerate our data driven marketing and media transformation. It requires advanced media analytics and measurement capabilities, high proactivity, and strategic vision, as well as a good understanding of AdTech, MarTech, Data and measurement partners ecosystem.

Key Responsibilities

  • Devise and apply a measurement framework across all JD media and marketing channels inclusive of online, offline, brand and performance tactics
  • Define attribution models and adapt to new developments in marketing measurement
  • Build LTV prediction models and ROI models
  • Own growth data strategy and infrastructure
  • Develop Media Mix Modelling to understand long term impact of Marketing activity; derive insight from supporting partner models
  • Assist teams in synthesizing attribution signals from multiple sources (GA4, MMM, etc) to direct marketing spend in real-time by performance and brand channel
  • Understand and direct teams toward the most cost-efficient way to grow brand awareness, brand love and long term brand equity across both mature & emerging global markets
  • Work closely with media & marketing teams to ingest and synthesize data from ongoing campaigns; leverage campaign insights to recommend future optimizations and plans for aligned objectives
  • Deliver thorough performance retrospective of seasonal campaigns
  • Monitor the impact of brand equity on business metrics
  • Build dashboards, reports & queries to serve business stakeholders in their ambition to most effectively allocate marketing spend
  • Conduct deep-dive analysis to understand complex problems; present objective, data-rich perspectives on marketing effectiveness
  • Demonstrate the impact between channels (organic, paid, by platform and media format) on awareness, consideration, conversion and customer acquisition, retention and lifecycles
  • Measure creative effectiveness
  • Lead the development of clear and concise group media dashboards that will deliver real time performances insights in an intelligent and digestible manner

Skills and experience

  • Previous experience in the measurement of large media & marketing budgets in an omni-channel, top-tier retail environment
  • Experience in building/supporting multi-channel media planning
  • Experience building customized multi-channel attribution models both internally built and leveraging leading platforms
  • Experience in Marketing automation and automated bidding strategies
  • Great skills with SQL and databases
  • Proven track record identifying ongoing opportunities generating media efficiency and business development
  • Entrepreneurial and proactive, outside-of-the-box thinking and comfortable working across functional teams with diverse stakeholders
  • Highly disciplined and rigorous.

Excellent communication and interpersonal skills and an ability to communicate complex concepts in simple, clear language

The Company:

The JD Group is a leading omnichannel retailer of Sports Fashion, Street & Premium Fashion, Outdoors and Gyms with over 60,000 colleagues over 3,400 stores across several retail fascia's in over 30 markets around the world.

We are an equal opportunities employer who embraces and values differences. We recognise the importance of an inclusive workplace culture in which everyone can thrive irrespective of their background or identity.

To be a part of this successful and continuously growing company, you will have the desire to ingrain our strategic goals of being a people first, a digital leader and customer focused organisation which provides operational excellence and is continuous with identifying new areas of growth into our day-to-day.

We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits:

  • Incremental Holiday Allowance
  • Staff Discount on qualifying purchases across Group retail stores and online
  • Exclusive Colleague Bike Discount scheme
  • Discounted Gym membership
  • Personal development opportunities to learn and develop at work
  • Access to Apprenticeships and accredited qualifications

Interested?

If you are interested in this position, then press the Apply Now button .

Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don't hear back within two weeks of your application, please consider your application to have been unsuccessful on this occasion

Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager.

Thank you again for your time.

#J-18808-Ljbffr

  • Bury St, Suffolk, United Kingdom Aran Insulation Limited Full time

    LOCATION: Head Office, Units 1-6, Old Station, Higham, Bury St EdmundsREPORTING TO: Business Development ManagerRESPONSIBLE FOR: Assistance in delivering the Business Marketing Strategy CONTRACT: Part Time hours per week)About usAran Insulation, part of Aran Group, is an award-winning, industry leading organisation striving to improveenergy efficiency of...


  • Bury St, Suffolk, United Kingdom Greene King Full time

    Company DescriptionJoin us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team...


  • Bury St, Suffolk, United Kingdom TIME Appointments Ltd Full time

    Time Appointments are excited to be working on behalf of a fast-growing marketing company based in Bury St. Edmunds, who are looking for a Marketing Account Manager to join their creative and innovative teamOur client offers some fantastic benefits including hybrid working, 25 days holiday, bespoke learning and development plans, social events, and early...


  • Bury St, Suffolk, United Kingdom CLAAS UK Full time

    HEAD OF SALES, HARVESTING, CLAAS UKJoin our team at SaxhamAs Harvesting Sales Manager, you will be responsible for driving sales of the CLAAS Combine Harvester, Forage Harvester, Baler & Greenline products within UK and Ireland, achieving key strategic objectives. You will engage with our territory management team to bring these objectives to a local level,...


  • Bury St, Suffolk, United Kingdom CLAAS UK Full time

    HEAD OF SALES, HARVESTING, CLAAS UKJoin our team at SaxhamAs Harvesting Sales Manager, you will be responsible for driving sales of the CLAAS Combine Harvester, Forage Harvester, Baler & Greenline products within UK and Ireland, achieving key strategic objectives. You will engage with our territory management team to bring these objectives to a local level,...


  • Bury St, Suffolk, United Kingdom West Suffolk NHS Foundation Trust Full time

    We are one of 40 Trusts across the country to receive funding for a new hospital from the Government's Health Infrastructure Plan.An exciting and challenging opportunity has arisen for an experienced and dedicated individual to join our Financial Management team, reporting to the Deputy Director of Finance.The postholder will lead a team of six Finance...


  • Bury St, Suffolk, United Kingdom Direct Table Foods Ltd Full time

    Direct Table Foods, based in Bury St. Edmunds, Suffolk, was established more than 50 years ago and has successfully grown to become one of the most prominent bacon, gammon sausage processors in the UK with a rich heritage and strong vision.Direct Table Foods is enjoying an exciting period of transformation and growth. As a result of this, we now have a...


  • Bury St, Suffolk, United Kingdom The National Trust Full time

    Senior Marketing & Communications Officer - Bury St Edmunds**Working within a bustling atmosphere as part of a passionate team, this is an exciting role if you have marketing and communications experience and are looking to develop your career with a high-profile charitable organisation. You'll support Ickworth Estate by promoting what we do, across the...

  • Aerial Instructor

    7 days ago


    Bury St, Suffolk, United Kingdom Academy Of Movement Full time

    Responsibilities: Conduct aerial classes, workshops, and private lessons for students of all age groups and skill levels. Plan and design class structure ensuring progression and skill development as well as working with us to deliver our in house curriculum and session plans for certain classes Teach proper technique and form, emphasizing safety at all...

  • Nursery Manager

    1 month ago


    Bury St, Suffolk, United Kingdom South Lee Prep School & Nursery Full time

    We are looking for an all year round Nursery Manager to join our hard-working and inclusive team. This post would ideally suit a current Deputy Manager who is ready for the next step in their career.South Lee Prep School & Nursery is a forward-thinking school that is always looking for ways to enhance learning and ignite intellectual curiosity in our...

  • Nursery Manager

    3 weeks ago


    Bury St, Suffolk, United Kingdom South Lee Prep School & Nursery Full time

    We are looking for an all year round Nursery Manager to join our hard-working and inclusive team. This post would ideally suit a current Deputy Manager who is ready for the next step in their career.South Lee Prep School & Nursery is a forward-thinking school that is always looking for ways to enhance learning and ignite intellectual curiosity in our...


  • Bury St, Suffolk, United Kingdom East of England LGA Full time

    Job Titile: Governance and Risk Officer Job Grade E - SCP 32 to SCP 36, starting salary £40,221 Reports to: Interim Strategic Director Direct Reports: None Job Purpose * To lead on providing a high quality, professional, proactive and effective corporate governance and risk service across the organisation and to the Management Committee and its associated...


  • Bury St, Suffolk, United Kingdom Ministry of Defence Full time

    Details:Reference number:Salary:- £35,290 A Civil Service Pension with an average employer contribution of 27%Job grade: Higher Executive OfficerContract type: PermanentBusiness area: MOD Air RAF HoningtonType of role: Health and SafetyWorking pattern: Flexible working, FulltimeNumber of jobs available:1ContentsLocationAbout the jobBenefits:Things you need...


  • Bury St, Suffolk, United Kingdom Ministry of Justice Full time

    Administration Officer £21,775Bury St Edmunds:HM Courts and Tribunals ServiceDirectorate:South East RegionJob Title / Grade: Administrative Officer (AO)Number of Vacancies:1Location:Bury St Edmunds County Court and Family Court, Triton House, St Andrew's Street North, IP33 1TRDuration: PermanentSalary:National: £21,775These positions are available for...

  • Chef De Partie

    1 week ago


    Bury St, Suffolk, United Kingdom BPHA Full time

    Chef de PartieBury St Edmunds£27,300 per annum (pro rata)Permanent2 part time roles availableX days per week with overtime available)We are currently looking for two part time Chef De Parties to help deliver an in-house catering service and provide a continuous service with no disruptions. This role is part time and you will be working closely with our Head...

  • Associate Director

    7 days ago


    Bury St, Suffolk, United Kingdom Savills Full time

    Role OverviewThe role will include line managing a Savills delivery team, comprising both employees and consultants to ensure that delivery, quality, timescales and expectations are achieved at the highest standards. You will also need to maintain daily client relationships to enable understanding of client resource needs, upcoming project work, delivery...

  • CRO Manager

    1 week ago


    Bury St, Suffolk, United Kingdom JD Full time

    This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. Conversion Rate Optimisation Manager Role overview: Facilitate improvements in conversion rate across all the digital channels. Maximise data to drive improvements to customer & commercial KPIs. Develop and implement a conversion roadmap to achieve these...

  • Driver Trainer

    7 days ago


    Bury St, Suffolk, United Kingdom East of England Ambulance Service Trust Full time

    The initial 6-month pathway will be under a training contract, on an Annex 21 training salary: £35,754 (75% of top of band 7). However, internal applicants who are currently at the top of band 6, will remain on their current salary.Upon the successful completion of all qualifications (within 6 months from start date), the post holder will transition into a...


  • Bury St, Suffolk, United Kingdom Cards Direct Full time

    Responsible To: Store ManagerResponsible For: All staff employed in designated storeSummary: To lead the store team and help the Store manager effectively manage the store to maximise sales and exceed targets.To deputise in the store managers absence.To deliver outstanding personal customer service whilst helping motivate and develop the store team to do the...


  • Bury St, Suffolk, United Kingdom West Suffolk NHS Foundation Trust Full time

    The West Suffolk NHS Foundation Trust are offering a great opportunity to join our Integrated Clinical Education Team (ICET).The Care Certificate is a mandatory requirement for all Healthcare Support Workers (HCSW) working within the organisation and the postholder will provide support and guidance to all new employees undertaking this programme.The Care...