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CRM Lead

3 months ago

London, Greater London, United Kingdom LiveScore Group Full time

Soho, London

Hybrid working; 2 days in the office Tues - Thurs

The Role
This role will be fast paced, rewarding and challenging. If this is something that drives you, read on


LiveScore Group is home to LiveScore, LiveScore Bet and Virgin Bet, three of the most exciting brands in the sports and gaming industries today.

We are passionate and excited about what we do in the Sports Media, Gaming and Betting sector and are proud of the high ratings we have achieved.

We live our values, aiming to enhance and increase the enjoyment of sport through innovative products and immersive experiences. Trust is important in how we work, ensuring we are a collaborative unit who holds each other accountable. Relentlessly ambitious in everything we do, we embrace change and understand that failure is part of success.


We use our platform for positive social change and work to build a company our employees are proud to work for.

We have a long-term commitment to diversity and inclusion.

Our I.D.E.A (Inclusion, Diversity, Equality, Awareness) Forum is critical to our business and is embedded in our organisational structure to support a sense of belonging for everyone and to create a culture that allows all employees to thrive.


  • We know a job description can often deter an applicant who does not believe they match 100% of our requirements. If you are interested in this position and have relevant experience, then we would still love to hear from you._

Key Responsibilities

  • Drive our key metrics by leading the development of customer journeys using an omnichannel approach
  • Define user segmentation, size opportunities, prioritise initiatives and implement flows and campaigns that will drive incremental growth and deliver against our KPIs.
  • Help to set customer targets laddering up to business ambitions and ensure deliver of key metrics (e,g. frequency/retention).
  • Collaborate with internal stakeholders to ensure the customer experience carries through into the onsite journey and that we have clear and consistent alignment on experiments taking place.
  • Methodically plan CRM campaigns in conjunction with the promotional planner, sporting calendar and product launches.
  • Work closely with external stakeholders of different teams to build a cohesive collaboration and drive consistent customer experience.
  • Lead weekly campaign reporting and commercial analysis, confidently dissecting the data, providing recommendations and key takeaways.
  • Establish and develop best working practices and processes.
  • Training and mentoring along with building skill sets of existing team members

Skills, Knowledge and Experience

  • Proven commercial omnichannel CRM experience
  • Knowledge of online gaming products and the online Sportsbook and Gaming in European markets is essential (Netherlands and/or Bulgaria advantageous)
  • Highly customercentric with a good understanding of CRM strategies and practices
  • Applied understanding of lifecycle development and optimisation
  • Extremely organised with a passion to drive optimisation through quantitative and qualitative insight
  • Excellent with time management and ability to multitask
  • Selfmotivated with exceptional stakeholder management skills
  • Data focused and ROI driven

What can we offer?

  • Company Performance bonus
  • Hybrid working for all staff with flexible working opportunities
  • Private Healthcare scheme + Employee Enhanced Assistance


 Enhanced Family Leave
  • Maternity, Shared Parental &

Adoption Leave:
up to 6 months at full pay and 6 months at half pay

Paternity leave:
up to 4 weeks at full pay

  • Subsidised gym membership
  • Ride to Work & Annual Travel Card loan scheme
  • Life Assurance (x3 salary)
  • Contributory Pension Plan
  • Thursday drinks in the office and regular socials