Head of Technical SEO

1 week ago

London, Greater London, United Kingdom Walker & Sloan Ltd | Certified B Corp Full time
Job Description

Walker and Sloan are proud to be working with a Global Marketing Agency in the UK, as they are keen to bring on an experienced Head of Technical SEO to the team on a full time basis. The role can also be hybrid/remote if wished.

As part of the agencies Digital Experience division - which also includes web development, CRM, marketing automation, social media and CRO/UX - our SEO team of 20+ experts work with global brands to improve their visibility in search and drive commercially-focussed growth.

The SEO team comprises strategic client leads, technical SEO specialists, on-site SEO specialists, Digital PR specialists and SEO analysts who all collaborate on driving effective organic search campaigns for forward-thinking clients in a variety of B2B and B2C industries..

Key Responsibilities:

  • Technical SEO Team Leadership
  • Lead a team of Technical SEO Executives and Managers. Provide guidance, manage processes, workflows, and resource allocation across your team to deliver to client campaign objectives, ensuring a high standard of work is maintained and that SEO efforts are aligned with broader client business objectives.
  • Recruitment, Training and Staff Development
  • Recruit skilled personnel and implement appropriate training plans to maintain industry-leading skill sets. Lead annual appraisals for your reports and make recommendations to the Global Head of SEO on staff progression and resource requirements.
  • Innovation and Departmental Development
  • Stay informed about industry trends, search engine algorithm updates, and emerging practices in technical SEO, collaborating with the Global Head of SEO to identify and implement innovations in service delivery and processes.
  • Document technical SEO processes, implementation guidelines and other departmental resources to ensure consistency and best practices are maintained.
  • Technical SEO consultancy
  • Deliver expert technical SEO insight and recommendations for key global clients, providing best practice SEO advice to client stakeholders and working with development teams (client-side, third party or within Gravity Global) to resolve issues we've identified. Provide guidance and support to developers to ensure that SEO best practices are integrated into website development processes.
  • Monitor and Analyse SEO Performance
  • Utilize SEO tools to monitor website performance and identify areas for improvement. Analyse data to make informed recommendations and adjustments to the technical SEO strategy.
  • Technical SEO Site Audits
  • Perform technical SEO audits of key client websites to identify and address issues that may affect organic search performance, such as crawlability, indexation, site speed, mobile-friendliness, internationalisation and structured data markup.
  • Website Migrations
  • Lead technical SEO efforts during website migrations, redesigns or platform changes for key clients to minimize the impact on search engine rankings and traffic. Ensure proper planning, execution and monitoring of migration processes to preserve SEO equity and avoid disruptions in organic search performance.
  • Collaboration with Other Teams
  • Work closely with SEO content creators, Digital PR, developers, and both agency and client marketing teams to ensure alignment between technical SEO efforts and overall client business goals.
  • Reporting and Communication
  • Provide regular reports on technical SEO performance for key clients, highlighting achievements and areas for improvement.
  • Communicate technical SEO strategies and recommendations to non-technical stakeholders.
  • Pitching for new business
  • Be involved in new business development by providing robust, commercially focussed insight, and lead on pitch meetings as required.
  • Quality Assurance
  • Review and ensure that technical SEO outputs from your team align with SEO best practices and do not negatively impact other aspects of a client's website, and that our activity is aligned with the overarching SEO strategy and client's business objectives.

Skill Requirements:

  • Significant proven experience in technical SEO, with a successful track record of driving organic growth.
  • Experience in leading and managing teams of SEO professionals, with proven people development skills and ability to manage workloads and resource allocation.
  • In-depth knowledge of technical SEO principles, best practices and strategies. Deep knowledge of search engine algorithms, ranking factors and website architecture.
  • Proficiency with SEO tools such as Google Analytics, Google Search Console, crawling tools e.g. ScreamingFrog, Deepcrawl, Semrush, Ahrefs etc.
  • Ability to research, absorb information from online resources and then identify and implement new techniques and processes to ensure clients retain and build search rankings despite search engine algorithm updates.
  • Ability to prepare and present compelling technical SEO analysis to client stakeholders.
  • Commercial acumen, with the ability to understand and make appropriate decisions around client profitability and growth opportunities.

What we can offer:

  • Competitive remuneration package
  • Global career development opportunities
  • This role can either be offered on a hybrid working basis with 3 days in the London or Norwich office (usual hours 9 - 5:30pm, Monday to Friday) or fully remote role in the UK
  • Opportunities to make a difference and get involved with our working groups focusing on areas such as wellbeing and ESG / Sustainability
  • Supportive and inclusive policies including, but not limited to, family friendly policies such as adoption, maternity and paternity, and equal opportunities
  • To work with the best and most exciting clients
  • To work on global accounts in the most challenging sectors
  • To work with the best brains and creative talent in the industry
  • To learn and develop with access to industry specific training, including our in-house training modules
  • To work on innovative and ground-breaking marketing solutions
  • To join a team of hard-working specialists who like to have fun along the way

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